Tag Archive for 'Yahoo'

Online Privacy Panel – eMetrics San Francisco – Post 1

Published
by
Rene Dechamps Otamendi
on May 13, 2008
in About us, Thoughts and Ideas, Web Analytics, Web Analytics Association and eMetrics
. 2 Comments

As you have read this year I attended without Aurélie eMetrics San Francisco as she had to take care of our most important project ever: Luca ;-)

This post is the first of a series that I’ll be writing in the coming weeks regarding some of the sessions and conversations that I had during the conference. Usually it’s Aurélie who writes these kind of posts, but I promissed her that I would represent her during and after the conference so here it goes.

On the day 1, we had a very interesting panel that discussed Privacy and Ethics, the panelists were: Jack Jia from Baynote (previously CTO at Interwoven), Sergio Maldonado from MV Consultoria in Spain, Bob Page from Yahoo and Seth Romanow from Microsoft. I’ve chosen this topic for my first post as there’s a lot of discussion lately here in the European Union and following some interesting conversations last year with Bob Page regarding this topic.

From left to right: Sethe Romanow, Bob Page, Sergio Maldonado & Jack Jia Continue reading ‘Online Privacy Panel – eMetrics San Francisco – Post 1′

Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!

Published
by
Aurélie Pols
on April 15, 2008
in Gatineau, Google Analytics, IndexTools, Omniture, Unica, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified, WebTrends and xiti
. 8 Comments

Yahoo! Indextools for freeThe information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!

Boy oh boy Dennis, for a mindblowing (r)evolution, how’s that for a treat?

So, what does this mean? some paperwork for us, IndexTools partners, to accept the Yahoo! agreement in order to continue using the service for our clients, who will now be able to use the service for FREE!

Continue reading ‘Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!’

Omniture welcomes Yahoo! ?

Published
by
Aurélie Pols
on April 13, 2008
in IndexTools, Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified and eMetrics
. 5 Comments

I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:

We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.

I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.

So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.

Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’

On Yahoo’s acquisition of IndexTools

Published
by
Julien Coquet
on April 9, 2008
in Blogging, IndexTools, Thoughts and Ideas, Web Analytics and Web Analytics Industry News
. 2 Comments

As you may have read from a couple sources, Yahoo! announced it acquired web analytics vendor IndexTools.

While we at OX2 can only rejoice for Dennis “R. for Red Bull” Mortensen and his team, we are left to wonder what will become of IndexTools as a solution, and most specifically, how it will integrate into Yahoo!’s offering… or not.

Continue reading ‘On Yahoo’s acquisition of IndexTools’

Yahoo acquires IndexTools: Congrats to both!

Published
by
Rene Dechamps Otamendi
on April 9, 2008
in IndexTools, Web Analytics, Web Analytics Industry News, Web analytics Demystified and eMetrics
. 1 Comment

I was just having a German beer at eMetrics Munich when all of a sudden Eric sent me a message to my mobile: Have you seen that IndexTools has been acquired by Yahoo?

At first I was like… What are you saying? And then I realized how big this was going to be for our maturing Industry.

I will not start now debating about what are the possible implications as Eric has already published an excellent post highlighting the different options following this acquisition, but I just wanted to share with you what Oliver has just told me when we were discussing the news: ‘Web Analytics won’t be a vendors Industry anymore but a consultants one’; and this is really true if Eric prediction becomes reality (in his post he predits that before christmas IndexTools will be free).

Before I leave you to digest these news, I wanted to publicly congratulate Dennis and his team. Knowing Dennis for quite some years now, I can only say that he deserves it. Congratulations Dennis! And please don’t leave us for some margaritas in the Caribbeans ;-)

Cheers from sunny Munich,

René