Tag Archive for 'segmentation'

Google Analytics v3 gets new interface, custom reports, segmentation, API and Adsense integration

Wow, that title was quite the mouthful ;-)

But it’s all true, folks! Google announced during the Washington edition of the eMetrics Marketing Optimization Summit that Google Analytics gets a whole new set of bells and whistles :-)

Below is a brief coverage of the information Google Analytics Authorized Consultants were given prior to the announcement.

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Nedstat’s Live Segmentation Platform

Nedstat LogoLast week, OX2’s Web Analytics European Dream Team (WAEDT) consultants were treated to a presentation by Nedstat’s Chief Innovations (CI), Michiel Berger, and CEO, Michael Kinsbergen. We were given a walkthrough of their Live Segmentation platform, and I must confess, while our expectations were not very high based on what we knew of the SiteStat platform from several years ago, we were quite pleasantly surprised by how powerful and easy to use it seems. We are reminded that this industry changes quickly, and that vendors such as Nedstat are responsive to meeting their customer demands with high-quality products and services such as this.

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