Tag Archive for 'Omniture'

Sommet Omniture Paris 2008

Omniture SummitCette année encore, OX2 a assisté au sommet Omniture Summit de Paris, qui s’est tenu du 14 au 15 avril à l’hôtel Mariott Rive Gauche. L’année dernière j’étais accompagné d’Aurélie qui, pour des raisons évidentes, n’a pas pu se déplacer cette année. C’est pourquoi j’ai été rejoint par René qui, comme à son habitude, a essayé de rencontrer tout le monde ;-)

Le lundi 14 était réservé aux formations et certifications aux différentes solutions Omniture. alors que le mardi 15 était en revanche consacré à une série de conférences et d’ateliers.

Comme pour l’édition précédente, Omniture gâte ses hôtes mais cette fois-ci dans un cadre qui se prête mieux à la grand’messe qu’est l’Omniture Summit. La scéance plénière de mardi matin a mis particulièrement l’accent sur les aptitudes au one-man show de l’équipe Omniture. C’était l’occasion de dévoiler la stratégie et la technologie Omniture.

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Omniture welcomes Yahoo! ?

I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:

We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.

I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.

So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.

Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’

OX2 joins LBi International AB (“LBi”)

It had been brewing for quite some time as my little Web Analytics unit has been expanding its consulting offers related to Web and Customer Analytics well beyond the Belgian borders, actually all over Europe, in order to help companies reap the benefits of measurement and accountability of the online media.

While WebTrends first landed on my desk, in another lifetime back in 1999, as a business analyst, I felt help would inevitably be needed to get the most out of what Web Analytics coud bring to any business. And so when René asked me to help him set-up OX2, an Interactive Agency, back in 2003, my initial request was to set-up a Web Analytics team as well.

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Omniture gets new toys

So you had all heard the news and many of us blogged about it right away: Omniture acquired Visual Sciences for an amount equal to half the GDP of a small African country, but I digress ;-)

The convenient truth (that no one in the world of vendor partners will admit to) is this: it’s going to be a hell of a lot easier to market SiteCatalyst-class and Discover-class solutions, without having to have our clients choose between Omniture and Visual Sciences.

Let us look in detail at the new array of solutions being offered by the Jolly Green Giant (ho ho ho):

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Rétrospective WA du forum eMarketing 2008

De retour de Paris après une journée à rallonge et un retour plus que mouvementé (le progrès ne vaut que s’il est partagé par tous), je voulais à vous faire part de mes impressions sur le 2ème Forum e-Marketing. Avant d’attirer des commentaires, je tenais à préciser que ce billet ne porte que sur la journée du mardi 29 janvier et ne prend pas en compte les interventions du mercredi 30.

Merci en tout cas à toute l’équipe de ebusiness.info pour cette organisation impeccable! Quoi qu’on en dise, cette édition du forum était nettement plus qualifiée que celle de février dernier.
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Omniture Pacman? What future for Visual Sciences?

real-pacman.jpgYesterday I had a journalist calling me to ask my opinion regarding Visual Sciences’ takeover by Omniture. Since becoming a public company, Omniture has been acquiring different companies, but one can wonder: where’s Omniture going

Omniture strategy: Pacman?

We see different types of acquisitions done by Omniture in the past:

  1. Complementary products to enhance the portfolio of solutions proposed to their clients. This is the case for TouchClarity and Offermatica. One could argue that buying TouchClarity also allowed Omniture to have a better UK presence, but my feeling is that the technology was the first motivation for this acquisition. Other Web analytics players have also done acquisitions of this type as WebTrends with Position Gold and Dynamic Search or WebSideStory with Publish.
  2. A different type of acquisition made by Omniture is the one represented by that of Instadia. Instadia was a great Danish WA product that got acquired last year and if it wasn’t clear enough at the beginning, it is clear crystal now what the intentions where. Even if the product was interesting, Instadia’s product has been abandoned and clients are being migrated towards Omniture’s SiteCatalyst. The objectives behind this acquisition were to gain presence in the European market through customers and skillful employees that could integrate the rapidly growing European Omniture’s team (Omniture is now one of the vendors with most resources in the European market).

Based on this, where the does Visual Sciences acquisition fall? Well, a bit in between both scenarios. Buying Visual Sciences provides Omniture with clients, great minds and probably the best analytical and data visualization tool out there. See below for more details about Visual Sciences in the Omniture ecosystem. Continue reading ‘Omniture Pacman? What future for Visual Sciences?’

OmniSciences?

OmnitureOmniture, le géant mondial des WA vient d’annoncer le rachat de son concurrent direct, Visual Sciences (anciennement connu sous le nom de WebSideStory) pour la coquette somme de 394 millions de dollars, soit un peu moins du quart de la valorisation d’Omniture.

Il y avait bien entendu des rumeurs sur le sujet, comme le soulignait Ian Thomas cet été.

Au-delà du montant de la transaction qui ne sera finalisée que l’année prochaine, ce rachat de VS permet à Omniture de consolider sa position de leader mais remet surtout en question l’équilibre de la concurrence entre les différents éditeurs.

Pour les partenaires d’Omniture ou de VS, la situation risque de devenir intéressante car ce rachat permettrait de proposer une gamme de solutions vraiment modulable même si je pressens que HBX va disparaître (à terme) au profit de SiteCatalyst. Il y aura donc tout un effort d’accompagnement des clients à ce moment-là.

Plus d’informations sur l’intégration des offres et services à partir de l’année prochaine :)

Liens:

Comme d’habitude, vos commentaires constructifs sont les bienvenus :)

Omniture in the process of buying Visual Sciences

OmnitureTitle says it all :)

An announcement by Jim MacIntyre goes:

Visual Sciences has entered into an agreement to be acquired by Omniture, Inc.
The press release announcing this acquisition is available for review on our website. Until regulatory review of the acquisition is complete and the transaction closes, both companies will continue to operate independently and will continue to compete in the marketplace. This means that we will continue to deliver the products, service and support that your businesses can rely on.We understand that you will have questions about the future of the products lines. Future direction for products will be determined following the closing of the transaction and after comprehensive planning and feedback from customers and partners.

There we have it folks; I personally like to think of it as the integration of the best of both worlds.

Let’s see how this develops :)

Links:

OX2 & Omniture

Omniture[Click for French version]

omniture_certified_logo.gifWith the recent arrival of Dave Rhee at OX2, our web analytics team now includes three full-fledged Omniture Certified Professionals, including Aurélie and yours truly. This is due in great part to the partnership that was just signed between Omniture and OX2 and announced by Neil Morgan during the Web Analytics Day on September 14th. Neil graciously acknowledged OX2’s expertise with Omniture since both Dave and myself had the unique opportunity to deploy Omniture’s web analytics tools for Fortune 500 companies and now this expertise is officially available to OX2 clients.

OX2 is now Omniture’s preferred partner for Belgium but our partnership extends of course to France, Germany, and beyond!

Adding Omniture to our skill portfolio was a logical step in our quest to best serve the interests of our clients and help them grow their online strategy by taking decisions based on hard, concrete data.

Thanks to the Omniture team for placing their trust in us and we are looking forward to a fruitful collaboration! :)

 

OX2 presence

The Web Analytics Day was also a good occasion for OX2 to present Dave and myself as Analytics Country Managers for Germany and France respectively, with Aurélie leading our (increasingly) European activities from our Brussels offices. This reinforced OX2’s image as a leading pan-European consultancy in the field of Web Analytics as well as bringing more credit to our position as a vendor-independent agency.

As you can see from the map here, there is plenty of room for us to grow but we’re working on it ;)

Take note in your calendar that OX2 and Omniture will both be presenting at the Customer First event in Brussels between October 18th and 19th.

Thanks for reading and, as usual, constructive comments are welcome :)

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Version française Continue reading ‘OX2 & Omniture’