Last week, OX2’s Web Analytics European Dream Team (WAEDT) consultants were treated to a presentation by Nedstat’s Chief Innovations (CI), Michiel Berger, and CEO, Michael Kinsbergen. We were given a walkthrough of their Live Segmentation platform, and I must confess, while our expectations were not very high based on what we knew of the SiteStat platform from several years ago, we were quite pleasantly surprised by how powerful and easy to use it seems. We are reminded that this industry changes quickly, and that vendors such as Nedstat are responsive to meeting their customer demands with high-quality products and services such as this.
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After the acquisition of Visual Sciences, we all wonder how Web Analytics vendors will react. So let’s get back to the different vendors out there and try to take a look at the future.
If we take the latest Forrester Research regarding Web Analytics that Megan Burns wrote a few months ago, which you can download here at Unica’s website, we find the main Web Analytics vendors well represented. Here’s a graph that sums up Megan’s findings:
Based on this, on the leaders corner we will have after this merger: Omniture, WebTrends, Unica and Coremetrics. But other players need to be followed as ClickTracks, IndexTools, of course the free tools as Google Analytics and the coming Gatineau and let’s not forget the local players such as Nedstat (The Netherlands) or Xiti (France).
So Omniture is becoming the Web Analytics green giant, will the others be able to compete and how? Continue reading ‘How will the Web Analytics Industry evolve with Omniture as the green giant?’
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