Bonjour à tous,
OX2/LBi assurera une formation Web Analytics en collaboration avec RankingMetrics. Cette formation aura lieu à Paris le 27 novembre (quartier Bourse).
Cette formation d’une journée vous expliquera ce que sont les Web Analytics.
A travers une scéance pratique, vous découvrirez l’installation et l’utilisation de Google Analytics.
Des études de cas concrets de divers domaines seront présentées: vente en ligne, sites média, sites institutionnels, intranets, etc.)
Enfin, vous apprendrez à piloter votre entreprise grâce à des indicateurs clé de performance.
Continue reading ‘Formation Web Analytics le 27 novembre’
Hi folks, we have been lazy bloggers lately but as Aurélie mentioned, newfound parenthood can put a serious dent in your writing time – I learned that the hard way with the arrival of my little Guillaume (isn’t he adorable, though?).
But back to business as usual. By now, everyone in the Web community has heard of two major news items: Google’s ‘Chrome’ browser and Microsoft’s Internet Explorer 8 are about to be released.
You can download Google Chrome starting @ noon Pacific Standard Time, or 21.00 CET.
What does this mean for you as a Web user, as a marketer and/or as a Web analyst?
Continue reading ‘Google Chrome released, IE8 announced, privacy mayhem ensues’
Si vous êtes un utilisateur de Google Analytics et de Google AdWords vous connaissez certainement l’existence à la fois des objectifs (Analytics) et du suivi de conversion (AdWords). Les deux ont pour but d’identifier les conversions. Grâce à la possibilité de lier les comptes Analytics et AdWords il est possible de récupérer les données de coûts AdWords dans Analytics.
Continue reading ‘Google et le suivi des conversions’
Great news for Google Analytics fans, December 13, 2007 marks the official arrival of the replacement to urchin.js we have all come to know and love (or hate) 
The urchin.js tracking script has been downgraded to legacy status and should be phased out within the next 18 months or so.
The new ga.js code has a new syntax and comes with all sorts of bells and whistles to make your life easier and, let’s face it, spend more time hooked on GA 
Included with this update is the beta functionality that allows for the analysis of multiple metrics directly from the calendar interface. You may now select page views and visits for instance and compare them across time periods or against the entire site.
New tracking code and functionalities
If you look at your Google Analytics interface under Settings > Check Status, you will see that Google now offers both code snippets for the GATC (Google Analytics Tracking Code) that rely on the _getTracker method which generates a page tracking object with a host of new functions.
Here is what the code will look like: Continue reading ‘Google Analytics Xmas upgrade, yay ^_^’
C’est Noël avant la date pour Google Analytics avec
- Un nouveau code de suivi
- Un comparateur de mesures dans le calendrier
Nouveau code de suivi et nouvelles fonctionnalités
Dans votre interface d’administration de Google Analytics, si vous allez voir dans Paramètres > Vérifier l’état, vous verrez que Google vous propose le nouveau code de suivi (GATC ou Google Analytics Tracking Code) qui se sert de la méthode _getTracker pour créer un objet qui va ensuite mesurer le trafic de vos pages.
Voici un aperçu du code de base: Continue reading ‘Nouveautés pour Google Analytics’
Thanks to Michael Whittaker’s team at Monitus, the Analytics KPI module for Google Homepage (aka iGoogle) can now be used multiple times in one given iGoogle tab!
Alan Boydell of Google Analytics France first pointed me to this nifty little tool (in French) but at first I got frustrated because I could not use more than one reportlet in my iGoogle page. Yes i was pushing my luck but hey, you can’t blame me for trying
Anyhow, Michael was very quick to react to my comment and presto, three days later his team had put together a fix 
If you like Google Analytics and would like to have your KPIs right when you open your browser, this module is for you!
KPI customization appears to be in their plans so watch this space, we’ll cover it when it’s released.
Tip: if you still like to have your news feeds and other gadgets, create a new tab dedicated to your GA reportlets. By the way if anyone knows how to bookmark an iGoogle tab, please let me know
Enjoy!
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