Published in About us,
Blogging,
Google Analytics,
In French,
Omniture,
Thoughts and Ideas,
Visual Sciences,
Web Analytics Forum,
Web analytics Wednesday (WAW),
WebTrends,
nedstat and
xiti .
Ceux qui connaissent OX2 connaissent du même coup notre positionnement indépendant vis-à-vis des éditeurs de solutions Web Analytics ainsi que notre code d’éthique. Nous avons également une vision qui se rapproche de leaders d’opinion comme Eric Peterson ou Avinash Kaushik. Eric vous dira que les web analytics, c’est difficile. Les éditeurs de solutions vous diront: “grâce à nos outils, les web analytics c’est facile.” Ces deux approches sont valides, avec réserves car il existe une troisième voie: les web analytics constituent une culture à part entière. Et au vu de plusieurs problèmes symptômatiques de l’état des web analytics en France, je tenais à vous faire part de mes préoccupations.
Continue reading ‘De l’établissement des Web Analytics comme culture’
I initially intended to call this blog post “You Guys Rock” but I was worried that it might be mistaken for a comment about last week’s Xchange. I’m sure a lot of smarter people will blog about what we all discussed together in San Francisco some days ago. It was fun indeed, Andy totally blew me away – was I the only one? -, and I regret not having put any Bvlgari soap in my bags…
And to be quite honest, the “you people rock” quote is actually attributable to Jim Sterne’s eMetrics summits so, I went for something else.
Continue reading ‘My little European Web Analytics Dreamteam’
Unica a le plaisir de vous inviter, en collaboration avec OX2, au premier WAW ou Web Analytics Wednesday en France. Venez participer à une soirée d’échange et de networking autour des Web Analytics! En France, ces soirées ont été baptisées MWA, ou Mercredi des Web Analytics.
Ce sera l’occasion de renforcer votre réseau tout en écoutant les professionnels des Web Analytics dans une atmosphère conviviale et décontractée.
Continue reading ‘Premier Mercredi Web Analytics le 14 Mai 2008 à Paris’
As you may have read from a couple sources, Yahoo! announced it acquired web analytics vendor IndexTools.
While we at OX2 can only rejoice for Dennis “R. for Red Bull” Mortensen and his team, we are left to wonder what will become of IndexTools as a solution, and most specifically, how it will integrate into Yahoo!’s offering… or not.
Continue reading ‘On Yahoo’s acquisition of IndexTools’
Brussels, October 16th 2007 — Eric Peterson becomes shareholder of OX2, the Belgian/pan-European interactive agency leader in the field of measurement and analysis of online behavior, also known as Web Analytics or WA. Eric Peterson becomes a shareholder as well as a member of the agency’s board. As such, Eric’s mission will be to influence the WebAnalytics.be business unit by confronting his vision of web analytics against that of Aurélie Pols (Web Analytics Team Leader chez OX2). Eric Peterson will also travel to Europe to assist OX2’s European clients, should they require his unique presentation and strategic workshop management skills. Continue reading ‘Eric Peterson joins OX2 as Director & Shareholder (Press Release)’
This year, attendance at OMD, the Online Marketing conference held in Düsseldorf, was expected to top last year’s 6000 attendees — but I think everyone was surprised by the 11.000 who registered!
And for much of Tuesday, it seemed as though they were all blocking the aisles between me at the next seminar I wanted to attend or booth I wanted to visit.
Naturally, the web analytics vendors were represented — Omniture, WebTrends, Nedstat, Visual Sciences — though they all had smaller booths since for them, it’s a “must be there to show your face” kind of event, not one where prospects really coming looking for you. Google had a huge presence, and at least one or two of the GA folks where at their booth, but you couldn’t find them among the 50(!) other Googlers who were wearing brightly-colored T-shirts and chatting with everyone who came by. Continue reading ‘OMD Düsseldorf 2007′
For those of you who couldn’t attend our Web Analytics Day and enjoy Eric presenting, you can view hereunder a video taken at eDay in Rotterdam that features Eric’s Peterson presentation “Web Analytics is Easy” which was the first of the 3 presentations Eric did at our last week’s event.
[youtubeVDhPrKb15No]
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