OX2 Web Analytics blog

René and I (“Wandering” Dave Rhee) had the pleasure of attending eMetrics Munich last week, where we were able to meet with many of the other thought leaders in the Web Analytics industry. We are delighted to sponsor such a gathering of the industry’s finest minds, and the reason we recommend to OX2’s existing analytics clients as well as our analytics prospects who are already LBi Group agency clients is because of the breadth of real case studies you can find presented.

In the early years of the industry, back when Jim Sterne and OX2 partner Eric T. Peterson were just getting started with the Web Analytics Association (which we are also proud to sponsor), the discussions were usually about tools, what they could measure, and what they couldn’t. Even recently, when we’d grown to understand that both logfile analysis and page tagging solutions were complementary, and not competitive with each other, we’d hear the endless debates about cookie deletion, or today’s technology-based issues such as how to tag flash or video. (Should AJAX events be considered page views? It depends on what’s important to you!)

What keeps the conference fresh and exciting, though, is that each year, in each city (Munich, San Francisco, London, Stockholm, Washington DC, or Toronto), practitioners show up to tell us what works for them — and more importantly, what interesting and unexpected ways their analytics initiative may have failed to drive their business forward, so that we can all profit from their lessons learned. Now, it’s rare in any industry to find such cooperation between practitioners, whose firms are ostensibly competitors, and we give Jim and his team all due credit for taking the time to find presenters who understand that thinking carefully about what didn’t work as expected can be just as good an investment of your time as building on your past successes. Continue reading ‘eMetrics Summit Munich 2008′