Tag Archive for 'analytics'

Formation Web Analytics le 27 novembre

Published
by
Julien Coquet
on October 13, 2008
in About us, Events, Google Analytics, In French and xiti
. Closed

Bonjour à tous,

OX2/LBi assurera une formation Web Analytics en collaboration avec RankingMetrics. Cette formation aura lieu à Paris le 27 novembre (quartier Bourse).

Cette formation d’une journée vous expliquera ce que sont les Web Analytics.

A travers une scéance pratique, vous découvrirez l’installation et l’utilisation de Google Analytics.

Des études de cas concrets de divers domaines seront présentées: vente en ligne, sites média, sites institutionnels, intranets, etc.)

Enfin, vous apprendrez à piloter votre entreprise grâce à des indicateurs clé de performance.

Continue reading ‘Formation Web Analytics le 27 novembre’

Premier Mercredi des Web Analytics dans les Alpes!

Published
by
Julien Coquet
on August 26, 2008
in Blogging, Events, In French and Web analytics Wednesday (WAW)
. 2 Comments

Bonjour à toutes et à tous! :-)

Après le succès de l’édition précédente à Paris en partenariat avec Unica, marquons le coup pour cette rentrée 2008 avec une démocratisation des Mercredis des Web Analytics!

OX2 vous propose donc d’assister au premier Mercredi des Web Analytics dans les Alpes (MWAA) le 3 septembre,  de 19h à 22h et plus si affinités :) La rencontre aura lieu au Bar le Momento, au premier étage du cinéma Nef Chavant, à Grenoble. Continue reading ‘Premier Mercredi des Web Analytics dans les Alpes!’

Death of a web browser

Published
by
Julien Coquet
on March 17, 2008
in Thoughts and Ideas and Web Analytics
. Closed

NetscapeThis is the end of an adventure that started over 10 years ago and shaped web browsers as we know them today.

If you look at web browsers now and how they looked like 10 years ago, you’ll have to admit they don’t look that different from way back then.

Content got richer, scripting languages appeared, plug-ins were added, but at the end of the day, it’s still about one big window with a URL address bar, Back and Submit buttons and clickable links in a document sprinkled with a few images and icons.

And Netscape was our first window into the World Wide Web, back when it was still a somewhat marginal sub-set of the Internet. Care to get your memory jogged?

Continue reading ‘Death of a web browser’

Anil Batra interviews another OX2 analyst

Published
by
Julien Coquet
on January 25, 2008
in Web Analytics
. Closed

Hey folks,

If you haven’t read about them yet, I suggest you take a look at Anil Batra’s interviews of web analysts.

In the latest installment, our own David “Wandering Dave” Rhee answers Anil’s questions.

Excerpts:

What are the major challenges you are facing in this industry?

I think the entire industry is at a point where our ability to analyze goes beyond the ability of the tools to deliver unified data in a cost-effective manner. In other words, we can imagine many different data sets we’d like to correlate, but only very few of us can get the various data sources to play nicely with each other without spending an inordinate amount of time, effort, and money, most of which we don’t have access to.

Beyond that, most organizations aren’t yet at the point where they know how to take advantage of the insights web analytics, or rather, an analytics-framed mindset, can offer. As a consultant, I see mos firms struggling to implement a tool correctly, and after that, maybe to figure out some truly useful KPIs, then do some basic campaign analysis. Few organizations are at the point where multi-channel measurement is common, or where web analytics is used to help allocate marketing spend most effectively, or where true ROI is being captured, and good business decisions made accordingly.

Web analytics will mature as an industry, but part of that means that the skill sets will become better defined and more widespread, so that any firm that really needs an analyst will be able to hire one. Beyond that, web analytics and business intelligence will merge in terms of an aggressive approach to data analysis being applied to many areas of an organization — not just their web site, or even their online marketing, but all of the marketing, production, sales, and other operations. It’s neither easy nor cheap to get there, but I’m sure that those firms which can execute well on an analytics vision will certainly see unparalleled success.

Don’t forget to read other interviews, including the first interview in the series, featuring yours truly ;-)

iPhone: full measurability, finally

Published
by
Julien Coquet
on December 20, 2007
in Blogging, Thoughts and Ideas and Web Analytics
. 3 Comments

iPhone And now, an internationalized, English version of my previous post (in French, sorry) :)

A few months back, during our Web Analytics Day, Eric Peterson kept me mesmerized with his iPhone and I started counting the days when it would be made available in Europe. Then again, I gave in and visited an Apple Store while vacationing in the U.S. but that’s another story ;)

Anyway, as the Apple iPhone is gradually being launched across Europe (and eventually across the rest of the world), this phone is undoubtedly positioned as an ideal high-tech Xmas present, much to the pleasure of AT&T, O2, Orange and other telcos who signed exclusivity deals with Apple :)

No matter the take one may have on the topic of Apple’s marketing strategy, it is undeniable that the iPhone has left its footprint in the Web ecosystem. If only to comply with the excitement/hype/craze, quite a few sites have decided to make a copy of their site available for the iPhone. The first sign of the creation and adoption of iPhone-specific content can be seen in most web analytics tools, in which the market share for the Safari browser increases… but not linked to PCs or Macs! This increase in traffic, although somewhat modest, is an indication that Time Magazine’s gadget of the year is indeed an ideal portable Internet access terminal, with high usability and user friendliness.

Oh yes, and you can also use it as a phone :D

Another telltale sign of iPhone activity is revealed in the screen resolutions report: check for a resolution of 320×396 pixels and bam! that’s iPhone traffic for you.

résolution écran iphone

As you can imagine, the integrated Safari browser provides for a totally new web browsing experience for a mobile device with one major difference with other technologies: the iPhone does not provide you with access to mobile-specific web content but rather gives you access to mobile web content. Continue reading ‘iPhone: full measurability, finally’

Avec l’iPhone, tout se mesure

Published
by
Julien Coquet
on December 18, 2007
in Blogging, In French, Thoughts and Ideas and Web Analytics
. 2 Comments

iPhoneOrange, le distributeur officiel de l’iPhone en France doit se frotter les mains car l’exclusivité qu’il a récemment signée avec Apple lui assure de faire de l’iPhone un super cadeau de Noël high-tech.

En effet, même s’il n’est arrivé officiellement en France que depuis quelques semaines, l’iPhone d’Apple a vraiment apposé son empreinte sur le Web depuis sa sortie aux USA au mois de juin. C’est particulièrement notable dans les rapports de nos outils de reporting préférés, où la part du navigateur Safari augmente… mais pas sur Mac ou PC :)

Continue reading ‘Avec l’iPhone, tout se mesure’

Google Analytics Xmas upgrade, yay ^_^

Published
by
Julien Coquet
on December 14, 2007
in Google Analytics, Technical tips and tricks and Web Analytics
. 7 Comments

Great news for Google Analytics fans, December 13, 2007 marks the official arrival of the replacement to urchin.js we have all come to know and love (or hate) :)

The urchin.js tracking script has been downgraded to legacy status and should be phased out within the next 18 months or so.

The new ga.js code has a new syntax and comes with all sorts of bells and whistles to make your life easier and, let’s face it, spend more time hooked on GA ;)

Included with this update is the beta functionality that allows for the analysis of multiple metrics directly from the calendar interface. You may now select page views and visits for instance and compare them across time periods or against the entire site.

New tracking code and functionalities

If you look at your Google Analytics interface under Settings > Check Status, you will see that Google now offers both code snippets for the GATC (Google Analytics Tracking Code) that rely on the _getTracker method which generates a page tracking object with a host of new functions.

Here is what the code will look like: Continue reading ‘Google Analytics Xmas upgrade, yay ^_^’

Nouveautés pour Google Analytics

Published
by
Julien Coquet
on December 13, 2007
in Google Analytics, In French, Technical tips and tricks and Web Analytics
. 2 Comments

C’est Noël avant la date pour Google Analytics avec

  • Un nouveau code de suivi
  • Un comparateur de mesures dans le calendrier

Nouveau code de suivi et nouvelles fonctionnalités

Dans votre interface d’administration de Google Analytics, si vous allez voir dans Paramètres > Vérifier l’état, vous verrez que Google vous propose le nouveau code de suivi (GATC ou Google Analytics Tracking Code) qui se sert de la méthode _getTracker pour créer un objet qui va ensuite mesurer le trafic de vos pages.

Voici un aperçu du code de base: Continue reading ‘Nouveautés pour Google Analytics’

KPI: Pourcentage de nouveaux visiteurs et d’habitués

Published
by
Julien Coquet
on December 11, 2007
in Bible des KPIs, Business Tips and Tricks, Google Analytics, In French, Web Analytics and Web analytics Demystified
. 2 Comments

Nouvel épisode de notre série des indicateurs clé de performance tiré de la traduction française du livre d’Eric Peterson The Big Book of Key Performance Indicators (KPIs)!

Pourcentage de nouveaux visiteurs et d’habitués

Le pourcentage de nouveaux visiteurs et de visiteurs habitués est un KPI marketing qui fournit un indicateur de haut niveau de la santé générale de votre activité. Continue reading ‘KPI: Pourcentage de nouveaux visiteurs et d’habitués’

KPI: Coût moyen par visiteur

Published
by
Julien Coquet
on December 7, 2007
in Bible des KPIs, In French, Thoughts and Ideas and Web Analytics
. 1 Comment

Ceci est le premier d’une série de bilets sur les Indicateurs Clés de Performance (en anglais Key Performance Indicators ou KPI) que vous retrouverez dans la version française du livre d’Eric Peterson, The Big Book of KPIs.

Chacun des indicateurs sera présenté de la manière suivante:

  • Introduction: présentation rapide de l’indicateur
  • Définition: définition et méthode de mesure de l’indicateur
  • Présentation: comment présenter cet indicateur au sein d’autres rapports?
  • Attente: à quelles valeurs faut-il s’attendre? comment étalonner l’indicateur?
  • Action: comment traduire et indicateur en actions concrètes pour optimiser votre site?

Les mentions en gras et italique font référence à d’autres indicateurs décrit dans le livre.
Nous commençons donc cette série avec le coût moyen par visiteur:

Coût moyen par visiteur

Les coûts d’acquisition de visiteurs peuvent parfois atteindre des proportions astronomiques si on n’y fait pas attention. Si le contrôle de ces coûts est difficile, il porte ses fruits sur le long terme.

Définition

Le coût moyen par visiteur est fonction des sommes engagées pour l’acquisition de trafic et peut se définir ainsi: Continue reading ‘KPI: Coût moyen par visiteur’