Bonjour à tous,
OX2/LBi assurera une formation Web Analytics en collaboration avec RankingMetrics. Cette formation aura lieu à Paris le 27 novembre (quartier Bourse).
Cette formation d’une journée vous expliquera ce que sont les Web Analytics.
A travers une scéance pratique, vous découvrirez l’installation et l’utilisation de Google Analytics.
Des études de cas concrets de divers domaines seront présentées: vente en ligne, sites média, sites institutionnels, intranets, etc.)
Enfin, vous apprendrez à piloter votre entreprise grâce à des indicateurs clé de performance.
Continue reading ‘Formation Web Analytics le 27 novembre’
Hi folks,
we had seen this coming for a while now, especially since IndexTools got acquired by Yahoo!:
As of 9AM Pacific Standard Time on October 9th, 2008, IndexTools is now Yahoo! Web Analytics!
Read Dennis R. Mortensen’s announcement at:
http://visualrevenue.com/blog/2008/10/indextools-is-now-yahoo-web-analytics.html
As expressed in previous posts on the topic on our blog, we welcome this symbolic rebranding as a herald of change for the web analytics industry – or at least a telltale sign of impending innovation and value for our beloved report consumers!
With Yahoo’s backing, Yahoo! Web Analytics officially joins Omniture’s suite, WebTrends, Coremetrics and Nedstat in the enterprise web analytics solution tier.
We are done with the good news; we have yet to see how Yahoo! Web analytics ties into the rest of Yahoo!’s online suite.
As always, constructive comments are welcome 
Published in About us,
Blogging,
Google Analytics,
In French,
Omniture,
Thoughts and Ideas,
Visual Sciences,
Web Analytics Forum,
Web analytics Wednesday (WAW),
WebTrends,
nedstat and
xiti .
Ceux qui connaissent OX2 connaissent du même coup notre positionnement indépendant vis-à-vis des éditeurs de solutions Web Analytics ainsi que notre code d’éthique. Nous avons également une vision qui se rapproche de leaders d’opinion comme Eric Peterson ou Avinash Kaushik. Eric vous dira que les web analytics, c’est difficile. Les éditeurs de solutions vous diront: “grâce à nos outils, les web analytics c’est facile.” Ces deux approches sont valides, avec réserves car il existe une troisième voie: les web analytics constituent une culture à part entière. Et au vu de plusieurs problèmes symptômatiques de l’état des web analytics en France, je tenais à vous faire part de mes préoccupations.
Continue reading ‘De l’établissement des Web Analytics comme culture’
Recently, I attended a product demonstration of a tool that aims at optimizing the use of web sites/applications. Imagine a camera mounted on the shoulder of visitors, whose every action would be recorded and sent to you in real time. This software has a name: TeaLeaf.
Tealeaf is a SAP spin-off company, born from the desire to maximize mysap.com.
It can reproduce and replay each user’s visit in full detail, making it easy to pinpoint the problems, either technical or ergonomic, that can occur while browsing websites.
Continue reading ‘TeaLeaf, a new way to optimize websites’
Last week, OX2’s Web Analytics European Dream Team (WAEDT) consultants were treated to a presentation by Nedstat’s Chief Innovations (CI), Michiel Berger, and CEO, Michael Kinsbergen. We were given a walkthrough of their Live Segmentation platform, and I must confess, while our expectations were not very high based on what we knew of the SiteStat platform from several years ago, we were quite pleasantly surprised by how powerful and easy to use it seems. We are reminded that this industry changes quickly, and that vendors such as Nedstat are responsive to meeting their customer demands with high-quality products and services such as this.
Continue reading ‘Nedstat’s Live Segmentation Platform’
Quantifying emotions, particularly those associated with a brand for marketing purposes, has always been a challenging task. If you’re considering adding qualitative survey data to your web analytics reporting, whether in dashboards or other periodic reports to management, this should help you evaluate the relative value you might expect to receive from using the Net Promoter Score, 4Q from iPerceptions and Avinash Kaushik, Foresee’s ACSI, or Gallup’s CE11.
At its best, qualitative research can provide deep insight into customer motives and behavior far beyond what the raw web analytics data can tell you. Open-ended questions allow site visitors to speak freely about their likes, dislikes, frustrations, and successes in navigating your site to achieve their session goals. However, this is often difficult to condense and summarize, and the few who speak up may not be representative of the target audience you are attempting to reach. In any case, you want to collect the data in a way that makes analysis possible with limited staff resources (who has time to read or process a thousand comments a day?), and moreover, create insights that are actionable by management.
Continue reading ‘Yes, but how does it make you feel? Adding qualitative insight to your web analytics approach’
Hi folks, we have been lazy bloggers lately but as Aurélie mentioned, newfound parenthood can put a serious dent in your writing time – I learned that the hard way with the arrival of my little Guillaume (isn’t he adorable, though?).
But back to business as usual. By now, everyone in the Web community has heard of two major news items: Google’s ‘Chrome’ browser and Microsoft’s Internet Explorer 8 are about to be released.
You can download Google Chrome starting @ noon Pacific Standard Time, or 21.00 CET.
What does this mean for you as a Web user, as a marketer and/or as a Web analyst?
Continue reading ‘Google Chrome released, IE8 announced, privacy mayhem ensues’
Bonjour à toutes et à tous!
Après le succès de l’édition précédente à Paris en partenariat avec Unica, marquons le coup pour cette rentrée 2008 avec une démocratisation des Mercredis des Web Analytics!
OX2 vous propose donc d’assister au premier Mercredi des Web Analytics dans les Alpes (MWAA) le 3 septembre, de 19h à 22h et plus si affinités La rencontre aura lieu au Bar le Momento, au premier étage du cinéma Nef Chavant, à Grenoble. Continue reading ‘Premier Mercredi des Web Analytics dans les Alpes!’
I initially intended to call this blog post “You Guys Rock” but I was worried that it might be mistaken for a comment about last week’s Xchange. I’m sure a lot of smarter people will blog about what we all discussed together in San Francisco some days ago. It was fun indeed, Andy totally blew me away – was I the only one? -, and I regret not having put any Bvlgari soap in my bags…
And to be quite honest, the “you people rock” quote is actually attributable to Jim Sterne’s eMetrics summits so, I went for something else.
Continue reading ‘My little European Web Analytics Dreamteam’
[note préalable: ce billet n'indique aucune prise de position politique de la part d'OX2 ou du groupe LBi]
Ceux qui connaissent les positions d’OX2 savent qu’un de nos chevaux de bataille concerne la notion de responsabilisation et ce à tous les niveaux de management touchés par les problématiques des web analytics. Le terme anglais “accountability” se traduit également par “redevabilité” quand on doit rendre des comptes.
Continue reading ‘Responsabilité et politique’
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