Archive for the 'Web Analytics Industry News' Category

Google Analytics v3: il a de plus en plus tout d’un grand

Published
by
Julien Coquet
on October 22, 2008
in Google Analytics, In French, Thoughts and Ideas, Web Analytics, Web Analytics Industry News and eMetrics
. 3 Comments

“Pas assez cher, mon fils”

Si vous avez encore ce raisonnement vis-à-vis des outils de web analytics gratuits, réflechissez-y à deux fois!
A l’occasion de l’édition Washington 2008 du Sommet eMetrics Marketing Optimization, Google vient d’annoncer  que Google Analytics va bientôt bénéficier de toutes nouvelles fonctionnalités :-)

Je vous livre ci-dessous un aperçu de cette “v3″ de Google Analytics dans la limite de ce que les partenaires Google Analytics Authorized Consultants sont autorisés à divulguer.

Intéressés? ;-)

Continue reading ‘Google Analytics v3: il a de plus en plus tout d’un grand’

Google Analytics v3 gets new interface, custom reports, segmentation, API and Adsense integration

Published
by
Julien Coquet
on October 22, 2008
in Google Analytics, Thoughts and Ideas, Web Analytics and Web Analytics Industry News
. Closed

Wow, that title was quite the mouthful ;-)

But it’s all true, folks! Google announced during the Washington edition of the eMetrics Marketing Optimization Summit that Google Analytics gets a whole new set of bells and whistles :-)

Below is a brief coverage of the information Google Analytics Authorized Consultants were given prior to the announcement.

Continue reading ‘Google Analytics v3 gets new interface, custom reports, segmentation, API and Adsense integration’

Nedstat’s Live Segmentation Platform

Published
by
David Rhee
on September 26, 2008
in Thoughts and Ideas, Web Analytics, Web Analytics Industry News and nedstat
. 1 Comment

Nedstat LogoLast week, OX2’s Web Analytics European Dream Team (WAEDT) consultants were treated to a presentation by Nedstat’s Chief Innovations (CI), Michiel Berger, and CEO, Michael Kinsbergen. We were given a walkthrough of their Live Segmentation platform, and I must confess, while our expectations were not very high based on what we knew of the SiteStat platform from several years ago, we were quite pleasantly surprised by how powerful and easy to use it seems. We are reminded that this industry changes quickly, and that vendors such as Nedstat are responsive to meeting their customer demands with high-quality products and services such as this.

Continue reading ‘Nedstat’s Live Segmentation Platform’

Google Chrome released, IE8 announced, privacy mayhem ensues

Published
by
Julien Coquet
on September 2, 2008
in About us, Blogging, Business Tips and Tricks, Google Analytics, In French, Thoughts and Ideas, Web Analytics, Web Analytics Industry News and eMetrics
. 2 Comments

Guillaume wants to drive

Hi folks, we have been lazy bloggers lately but as Aurélie mentioned, newfound parenthood can put a serious dent in your writing time – I learned that the hard way with the arrival of my little Guillaume (isn’t he adorable, though?).

But back to business as usual. By now, everyone in the Web community has heard of two major news items: Google’s ‘Chrome’ browser and Microsoft’s Internet Explorer 8 are about to be released.
You can download Google Chrome starting @ noon Pacific Standard Time, or 21.00 CET.

What does this mean for you as a Web user, as a marketer and/or as a Web analyst?

Continue reading ‘Google Chrome released, IE8 announced, privacy mayhem ensues’

WAA in Spain a step towards EUWAA? Let’s experiment empowering the local chapters!

Published
by
Rene Dechamps Otamendi
on June 8, 2008
in Business Tips and Tricks, Events, Google Analytics, Web Analytics, Web Analytics Association, Web Analytics Industry News and WebTrends
. 5 Comments

Last week I was invited to Barcelona to a great WA event: Practitioner Web Analytics 2008. This event gathered most of the Spanish Web Analytics professionals around a 3 days event. It was a great success based on the feed-back published already in some blogs (Javier & Gemma). For me it was a very special occasion as I’m Spaniard and this was the first opportunity I had to address live a Spanish audience in Spanish ;-)

But my attendance had also a hidden agenda. I attended this event also as WAA’s Co-chair of the International Committee and my will was to try to unite the efforts of the Association in Spain. As you might know in Spain there is a national WA association (AEAW) that is not related to the WAA. I strongly believe as I have commented following the EUWAA discussion (Eric, Jim) that the WAA should be united in diversity (act local, think global). We can have regional or local chapters or sister organizations but as our Industry is not mature enough, thus we need to join efforts and don’t split ourselves. Continue reading ‘WAA in Spain a step towards EUWAA? Let’s experiment empowering the local chapters!’

Constitution de communauté et marques déposées

Published
by
Julien Coquet
on May 29, 2008
in About us, In French, Thoughts and Ideas and Web Analytics Industry News
. 10 Comments

Pour ceux qui ont suivi les différents efforts qu’OX2 a entrepris pour monter une communauté francophone, vous aurez remarqué que cette communauté se cimentait autour de notions et de jargon communs.

Sans pour autant constituter un refus ou un rejet d’une terminologie anglaise (je pense que nous parlons tous un minimum d’anglais dans ce métier), les notions de page vue ou de taux de rebond sont passées dans le vocabulaire. Certains de ces termes sont certes traduits de façon plus ou moins heureuse ou bancale et d’autres termes donnent lieu quant à eux à des adaptations très créatives. Je soupçonne d’ailleurs nos confrères québecois d’y être pour quelque chose ;-)

Malgré cette capacité d’adaptation, cette communauté francophone se heurte à un léger écueil qui, s’il n’est pas critique à la survie de cette industrie, doit garder un statut d’incident isolé.

Continue reading ‘Constitution de communauté et marques déposées’

Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!

Published
by
Aurélie Pols
on April 15, 2008
in Gatineau, Google Analytics, IndexTools, Omniture, Unica, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified, WebTrends and xiti
. 8 Comments

Yahoo! Indextools for freeThe information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!

Boy oh boy Dennis, for a mindblowing (r)evolution, how’s that for a treat?

So, what does this mean? some paperwork for us, IndexTools partners, to accept the Yahoo! agreement in order to continue using the service for our clients, who will now be able to use the service for FREE!

Continue reading ‘Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!’

Omniture welcomes Yahoo! ?

Published
by
Aurélie Pols
on April 13, 2008
in IndexTools, Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified and eMetrics
. 5 Comments

I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:

We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.

I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.

So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.

Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’

On Yahoo’s acquisition of IndexTools

Published
by
Julien Coquet
on April 9, 2008
in Blogging, IndexTools, Thoughts and Ideas, Web Analytics and Web Analytics Industry News
. 2 Comments

As you may have read from a couple sources, Yahoo! announced it acquired web analytics vendor IndexTools.

While we at OX2 can only rejoice for Dennis “R. for Red Bull” Mortensen and his team, we are left to wonder what will become of IndexTools as a solution, and most specifically, how it will integrate into Yahoo!’s offering… or not.

Continue reading ‘On Yahoo’s acquisition of IndexTools’

Yahoo acquires IndexTools: Congrats to both!

Published
by
Rene Dechamps Otamendi
on April 9, 2008
in IndexTools, Web Analytics, Web Analytics Industry News, Web analytics Demystified and eMetrics
. 1 Comment

I was just having a German beer at eMetrics Munich when all of a sudden Eric sent me a message to my mobile: Have you seen that IndexTools has been acquired by Yahoo?

At first I was like… What are you saying? And then I realized how big this was going to be for our maturing Industry.

I will not start now debating about what are the possible implications as Eric has already published an excellent post highlighting the different options following this acquisition, but I just wanted to share with you what Oliver has just told me when we were discussing the news: ‘Web Analytics won’t be a vendors Industry anymore but a consultants one’; and this is really true if Eric prediction becomes reality (in his post he predits that before christmas IndexTools will be free).

Before I leave you to digest these news, I wanted to publicly congratulate Dennis and his team. Knowing Dennis for quite some years now, I can only say that he deserves it. Congratulations Dennis! And please don’t leave us for some margaritas in the Caribbeans ;-)

Cheers from sunny Munich,

René