Archive for the 'Web Analytics Forum' Category

De l’établissement des Web Analytics comme culture

Published
by
Julien Coquet
on October 6, 2008
in About us, Blogging, Google Analytics, In French, Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics Forum, Web analytics Wednesday (WAW), WebTrends, nedstat and xiti
. 5 Comments

Ceux qui connaissent OX2 connaissent du même coup notre positionnement indépendant vis-à-vis des éditeurs de solutions Web Analytics ainsi que notre code d’éthique. Nous avons également une vision qui se rapproche de leaders d’opinion comme Eric Peterson ou Avinash Kaushik. Eric vous dira que les web analytics, c’est difficile. Les éditeurs de solutions vous diront: “grâce à nos outils, les web analytics c’est facile.” Ces deux approches sont valides, avec réserves car il existe une troisième voie: les web analytics constituent une culture à part entière. Et au vu de plusieurs problèmes symptômatiques de l’état des web analytics en France, je tenais à vous faire part de mes préoccupations.

Continue reading ‘De l’établissement des Web Analytics comme culture’

First french speaking Web Analytics Forum

Published
by
Rene Dechamps Otamendi
on March 13, 2008
in About us, Business Tips and Tricks, Technical tips and tricks, Web Analytics, Web Analytics Forum and Web Analytics Industry News
. 1 Comment

I just wanted to publish a quick note to announce that we have just launched the first Web Analytics Forum in french end of last week.  The objective of this forum is to increase the awareness of Web Analytics in the French speaking countries.  It is also an experiment that Aurélie and Julien wanted to launch to see how people would react to it.

I’m pleased to announce that it seems to start very nicely as we have french speaking Industry experts as Stéphane Hamel and Jacques Warren that seem to have appreciated the initiative.  In less than a week, the forum counts 52 members and has over 70 messages published!

Julien, our Country Manager in France has worked these past weeks to make it happen and is the current moderator, nevertheless, the idea is to invite other people to also moderate this forum as we want to keep it neutral and open to everybody.  If you would like to help in this initiative, please don’t hesitate to drop us an email.

If you speak french, I strongly suggest you to have a look and please contribute as we want this forum to be the french reference in the area. 

Thank you Julien for the work you have done and let’s see how it goes in the coming months.

Put the link in your favorites: http://webanalytics.ox2.eu/fr

Cheers from Brussels,

René

OX2 Expands to Germany (Press Release)

Published
by
Rene Dechamps Otamendi
on October 10, 2007
in About us, Web Analytics, Web Analytics Forum and Web Analytics Industry News
. 2 Comments

David Rhee (former Director of Web Analytics at Gateway Computer) joins OX2 to lead the agency’s new German branch

Wandering Dave Rhee with OX2 logoBrussels, October 10th, 2007 — OX2, the Belgian interactive agency and a leader in the field of website measurement and online behavior analysis (a.k.a. Web Analytics) increases its international clout. After expanding into France last January, OX2 develops its activities in Germany by opening a web analytics branch in Frankfurt. This endeavor was made possible with the addition of a renowned web analytics expert to the already celebrated Web Analytics European Dream Team. OX2 went all the way to California to retain the services of David Rhee, former Acting Director of Web Analytics at Gateway Computer (NYSE:GTW) and Primary Moderator of the Web Analytics Forum, run by the Web Analytics Association.

Download the Complete Press Release:

Choose your prefered language option: (English - French - Dutch)

Social Networks and Influence Analytics at the Web Analytics Day

Published
by
David Rhee
on September 16, 2007
in About us, Blogging, Events, Influence analytics, Social Networks, Web Analytics Day and Web Analytics Forum
. Closed

Dave Rhee’s Influence Analytics for Social Networks presentation

“Wandering” Dave Rhee here – reporting on last Friday’s second Web Analytics Day organized in Brussels by OX2, for which I had the honor of delivering a presentation about one of my favorite subjects, Social Networks, and more specifically, analytics which can help determine the influence of individuals within those networks.

Overall, the day went really well, and not just because the venue was well-chosen and food and cocktails were great, but because we had a very large proportion of actual web analytics practitioners present, and just enough of a vendor presence to help answer the questions which inevitably arose. Although a few people had to leave in the afternoon, the vast majority chose to stay until the very end (a good success metric!), and even though the day was full of information, the attendees were so engaged that we usually ran out of time before running out of questions.

Microsoft’s worldwide first look at Gatineau was certainly a surprise highlight for most attendees, and emphasized how much Microsoft values its European audience for Web Analytics tools, as well as how highly regarded OX2 is in the global web analytics community.

Watch this space for video highlights of all the presentations, including Stephan Loerke’s opening keynote from the World Federation of Advertisers, and Eric T. Peterson’s usual brilliance in summarizing difficult concepts in a way that makes perfect sense to the rest of us. And of course, our own Aurélie Pols, whom you know from this blog, provided an overview of running a web analytics implementation project smoothly, given her extensive experience in helping OX2 Clients avoid common problems with their own sites.

I led off my own presentation in the afternoon with the worst slide of the day: a very dense table comparing several media, including press releases, surveys, blogs, audio and video podcasts, discussion message boards, social networks like Facebook or Myspace, and immersive environments like Second Life. The comparison attributes included style, “coolness factor,” ability to control your message, the value of feedback you can collect, the level of intimacy and trust possible, what resources are required to commit to creation and maintenance, the primary risk factors, and finally, the best use for that type of medium. Continue reading ‘Social Networks and Influence Analytics at the Web Analytics Day’