The information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!
Boy oh boy Dennis, for a mindblowing (r)evolution, how’s that for a treat?
So, what does this mean? some paperwork for us, IndexTools partners, to accept the Yahoo! agreement in order to continue using the service for our clients, who will now be able to use the service for FREE!
I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:
We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.
I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.
So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.
Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’
At first I was like… What are you saying? And then I realized how big this was going to be for our maturing Industry.
I will not start now debating about what are the possible implications as Eric has already published an excellent post highlighting the different options following this acquisition, but I just wanted to share with you what Oliver has just told me when we were discussing the news: ‘Web Analytics won’t be a vendors Industry anymore but a consultants one’; and this is really true if Eric prediction becomes reality (in his post he predits that before christmas IndexTools will be free).
Before I leave you to digest these news, I wanted to publicly congratulate Dennis and his team. Knowing Dennis for quite some years now, I can only say that he deserves it. Congratulations Dennis! And please don’t leave us for some margaritas in the Caribbeans
Nouvel épisode de notre série des indicateurs clé de performance tiré de la traduction française du livre d’Eric PetersonThe Big Book of Key Performance Indicators (KPIs)!
Après une petite pause au soleil bien méritée, notre équipe Web Analytics tenait à vous faire part d’une bonne nouvelle qui fait un peu calendrier de l’Avent: vous allez très bientôt pouvoir profiter de la version française du livre The Big Book of Key Performance Indicators d’Eric T. Peterson! Nous sommes en phase finale de traduction et son titre en français sera: La Bible des Indicateurs Clé de Performance (KPI)
En effet, grâce au fait qu’Eric est devenu actionnaire d’OX2 (en sus du partenariat avec sa société Web Analytics Demystified), nous mettrons très bientôt ce livre en version française disponibilité au format PDF et… nous vous donnerons même un avant-goût de ce livre en vous faisant partager quelques-uns de ces indicateurs grâce à notre blog d’ici la fin de l’année.
You might have heard that Eric has launched a new survey about Web Analytics. If you’re using Web Analytics within your company now is the time to make a contribution to the industry by providing anonymously your opinion and experience regarding Web Analytics tools. The survey takes no more than 10-15 minutes.
Why should you give 10 minutes of your time? Because you will help us all to better understand the industry and particularly how practitionners relate to Web Analytics products. Also because the results will be freely available to the whole planet as the previous survey conducted by Web Analytics Demystified Inc.
Please take 10 minutes of your time, the industry needs your help and we all value your opinion in order to make this discipline evolve, based on your needs. Let your voice be heard, here’s your chance.
Brussels, October 16th 2007 — Eric Peterson becomes shareholder of OX2, the Belgian/pan-European interactive agency leader in the field of measurement and analysis of online behavior, also known as Web Analytics or WA. Eric Peterson becomes a shareholder as well as a member of the agency’s board. As such, Eric’s mission will be to influence the WebAnalytics.be business unit by confronting his vision of web analytics against that of Aurélie Pols (Web Analytics Team Leader chez OX2). Eric Peterson will also travel to Europe to assist OX2’s European clients, should they require his unique presentation and strategic workshop management skills. Continue reading ‘Eric Peterson joins OX2 as Director & Shareholder (Press Release)’
This month, Juan Damia, asked me to participate to the first BarCamp in Argentina that will take place in a few hours in Buenos Aires. I was given 10 minutes to discuss about the state of Web Analytics in Europe and provide some examples of works that we have done at OX2.
You may know what a BarCamp is, if not, here’s a quick definition from Wikipedia:
BarCamp is an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants — often focusing on early-stage web applications, and related open source technologies, social protocols, and open data formats.
As it was a bit complicated to travel to Argentina for this week-end (next week I’m traveling to the Canary Islands, in 2 weeks to Washington and in 4 to Stockholm), we decided to prepare a little video with my intervention and connect online for the Q&A. Continue reading ‘BarCamp Buenos Aires (Argentina)’
For those of you who couldn’t attend our Web Analytics Day and enjoy Eric presenting, you can view hereunder a video taken at eDay in Rotterdam that features Eric’s Peterson presentation “Web Analytics is Easy” which was the first of the 3 presentations Eric did at our last week’s event.
- All OX2 team that has been working hard on top of their day2day jobs to get this event ready.
- And last but not least, all the participants that showed up. This event was for you and the best gauge that I can think of to measure the successof the event are the feedback forms. Besides one person that complained because it was too much oriented for big compagnies, here are some interesting statistics from the 50 forms that we received back:
100% of respondents found the conference instructive
100% said that the agenda and topics matched their expectations
100% would recommend the event to their friends
Regarding the speakers, the ranking of satisfaction was pretty much as expected: Eric leads with almost everybody stating that he was very good followed by Aurélie, Dave and Stephan. On the vendors side, the ranking of satisfaction placed Omniture followed by WebTrends and then Indextools, Nedstat and Extenseo.
I have to admit that we were really amazed by the feedback forms and the positive emails that we have received since last friday. Here are some of the comments we have received:
“René, Aurélie, just a short note to say congratulations and thank you for today, I thought the audience, content and venue were all first class!”
“Thanks for hosting the event last week. I thought it was very informative and I certainly picked up a few useful insights.”
“I just wanted to congratulate you guys again in setting up this great event. All the people I have spoke to during the day where all enthusiastic about the event and Web Analytics.”
“Thank you for your event, I was really impressed”
“As I just told Rene over the phone. I think it was an amazing event on the level of Emetrics (and I do about 25 shows a year).“
this last comment really made my day, as eMetrics is for me the nirvana of the Web Analytics event.
Thanks again to everybody that came and allowed this event to be a great success.
And yes, see you next year at our third OX2 Web Analytics Day Brussels (It’s going to be difficult to do better I think…).
The information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!
Après une petite pause au soleil bien méritée, notre 
Brussels, October 16th 2007 — Eric Peterson becomes shareholder of 
This month, 
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