De retour de Paris après une journée à rallonge et un retour plus que mouvementé (le progrès ne vaut que s’il est partagé par tous), je voulais à vous faire part de mes impressions sur le 2ème Forum e-Marketing. Avant d’attirer des commentaires, je tenais à préciser que ce billet ne porte que sur la journée du mardi 29 janvier et ne prend pas en compte les interventions du mercredi 30.
If you had it installed already, you will notice an additional drop-down menu that helps you categorize your site and eventually, the get the best KPIs for your site and to compare your site against industry peers. Also, you can now enable/disable the KPIs you wish to see on the dashboard.
Après mes précédents billets sur les élections présidentielles et les partis politiques en France, où on a vu que les écarts en termes de Web Analytics étaient surtout fonction de la popularité existante des partis et de leurs budgets dédiés aux Web Analytics, je m’intéresse aujourd’hui (en fait depuis plusieurs années) à l’élection présidentielle de 2008 aux Etats-Unis.
Dans ce pays qui ne cesse de nous surprendre, la campagne présidentielle commence deux ans après l’entrée en fonction du président élu. Et il se trouve justement que pour cette édition 2007-2008, on parle de plus en plus du phénomène Ron Paul.
NOTE: Ce billet ne reflète aucunement l’opinion politique d’OX2 ou de ses employés
I downloaded the new WebSideStory white paper this morning from the Digimedia.be newsletter that had entered my mailbox. At the end of the day, I took the time to rapidly glance through it’s content as the title sounded quite appealing: New Metrics for New Media.
It’s actually quite daunting how suddenly there is an increased interest for the revenues generated by media companies. Ever since the Economist landed a complete 3 page article on the subject this summer, I have the feeling that suddenly an entire sector is waking up. Continue reading ‘WSS Whitepaper: New Metrics for the New Media, a comment’
Je ne comprends pas. Je suis désolée mais je n’y comprends rien. On peut m’expliquer?
Je n’ai pas pu m’empêcher de remarquer vendredi dernier les campagnes abribus de Carrefour et alors qu’en ce dimanche soir je surfais sur le site de la Biennale de Venise, suite à ma lecture mensuelle du Deco Idées, tout en écoutant RTL-TVi en attendant Pirates des Caraïbes, j’ai entendu la pub de Carrefour à la télé. Oui, l’info de type multi canal, je connais.
As René decided to watch 3 consecutive episodes of Lost on TF1, I was thinking about world peace, Bush and religion. In order to feed my hungry brain, I decided to scout on Google’s videos in order to find out what Madeleine Albright had been up to lately, as I read her latest book some weeks ago, and see how Web 2.0 applications had been tagged inside this application.
Sure enough, while doing a rapid search on “Madeleine Albright”, I stumpled upon an Interesting KPBS interview, where she unfortunately mainly discussed her first book, Madam Secretary. It was nonetheless interesting to scout around the Web 2.0 applications to the right while listening and posting comments and checking source codes to understand the way this could be measured.
Hungry for more I discovered something else called Fora TV. Fora TV is a free video streaming service with a discussion forum. While watching the video, the text of her speach scrolled down at the same rythm to the right of the video. Underneath, the registered user can post links related to the subject and post comments. This interactive experience made my evening!
Madeleine mentioned someone else in the first video: Shelly Lazarus, CEO of Ogilvy & Mather. Ogilvy has always been a cornerstone of advertising and about the only book I actually own regarding this sector. As a woman in her early 30s, I’m also on the look out for female role models in business. Hence the interest.
As I went through Shelly Lazarus’ bio, I stumbled upon an interesting quote: “She starts with the premise that a client does, indeed, emit a constant stream of messages about its products… If you are going to send out all these messages, she says, they all should work together whether at home or globally. That way when a potential customer receives one impression, it reinforces all the other ones that came before.” Continue reading ‘Thinking about getting rid of my TV. What are Advertising Agencies gonna do about that?’
This is great movie that all marketers should watch about Web 2.0 impact on branding.
My favorite is not surprisingly when the “great minds” decide about their action plan: blog back.
And then the inevitable question: where is the money in that? reminds me of Ruport Murdoch bunking down heavily for the acquisition of mySpace..
Nobody said it was going to be easy but I can bet that if I ask this time any marketeer what Tivo is, they actually might understand what the hell I’m talking about.
Gosh, this line of business can sometimes be so frustrating!
So, no, blogging back will not always be the answer and yes, Tivo is going to impact the way your companies’ been communicating for the last 20 years or so.
Après mes précédents billets sur les 
Je ne comprends pas. Je suis désolée mais je n’y comprends rien. On peut m’expliquer?
As René decided to watch 3 consecutive episodes of Lost on TF1, I was thinking about world peace, Bush and religion. In order to feed my hungry brain, I decided to scout on Google’s videos in order to find out what Madeleine Albright had been up to lately, as I read her 
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