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Blogging,
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In French,
Omniture,
Thoughts and Ideas,
Visual Sciences,
Web Analytics Forum,
Web analytics Wednesday (WAW),
WebTrends,
nedstat and
xiti .
Ceux qui connaissent OX2 connaissent du même coup notre positionnement indépendant vis-à-vis des éditeurs de solutions Web Analytics ainsi que notre code d’éthique. Nous avons également une vision qui se rapproche de leaders d’opinion comme Eric Peterson ou Avinash Kaushik. Eric vous dira que les web analytics, c’est difficile. Les éditeurs de solutions vous diront: “grâce à nos outils, les web analytics c’est facile.” Ces deux approches sont valides, avec réserves car il existe une troisième voie: les web analytics constituent une culture à part entière. Et au vu de plusieurs problèmes symptômatiques de l’état des web analytics en France, je tenais à vous faire part de mes préoccupations.
Continue reading ‘De l’établissement des Web Analytics comme culture’
The information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!
Boy oh boy Dennis, for a mindblowing (r)evolution, how’s that for a treat?
So, what does this mean? some paperwork for us, IndexTools partners, to accept the Yahoo! agreement in order to continue using the service for our clients, who will now be able to use the service for FREE!
Continue reading ‘Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!’
I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:
We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.
I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.
So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.
Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’
So you had all heard the news and many of us blogged about it right away: Omniture acquired Visual Sciences for an amount equal to half the GDP of a small African country, but I digress 
The convenient truth (that no one in the world of vendor partners will admit to) is this: it’s going to be a hell of a lot easier to market SiteCatalyst-class and Discover-class solutions, without having to have our clients choose between Omniture and Visual Sciences.
Let us look in detail at the new array of solutions being offered by the Jolly Green Giant (ho ho ho):
Continue reading ‘Omniture gets new toys’
When René barged into our bedroom some 72 hours ago with my laptop in his hand, announcing Greg Drew’s departure from WebTrends, we finally understood why his name had been popping-up on searches to our blog for the last 24 hours in such an abnormal way.
I had thought Greg already looked tired when we briefly met in Washington and attributed that logically to the Road shows that WebTrends was holding, following its August release of the long awaited Marketing Lab² (ML²).
On the other hand, this news also reminded me of some discussions we had back in the spring in San Francisco with some WebTrends folks about the need for a refreshing touch within WebTrends in order to get past the very bad feeling we all shared about the first release of Marketing Lab. All partners we talked to were anxiously waiting – for far too long, I really want to stress that – for a more advanced release that would bring true added value to our existing clients. With ML1, this was clearly not the case.
ClickShift aka Dynamic Search
Continue reading ‘Rejuvenating WebTrends’
After the acquisition of Visual Sciences, we all wonder how Web Analytics vendors will react. So let’s get back to the different vendors out there and try to take a look at the future.
If we take the latest Forrester Research regarding Web Analytics that Megan Burns wrote a few months ago, which you can download here at Unica’s website, we find the main Web Analytics vendors well represented. Here’s a graph that sums up Megan’s findings:
Based on this, on the leaders corner we will have after this merger: Omniture, WebTrends, Unica and Coremetrics. But other players need to be followed as ClickTracks, IndexTools, of course the free tools as Google Analytics and the coming Gatineau and let’s not forget the local players such as Nedstat (The Netherlands) or Xiti (France).
So Omniture is becoming the Web Analytics green giant, will the others be able to compete and how? Continue reading ‘How will the Web Analytics Industry evolve with Omniture as the green giant?’
Yesterday I had a journalist calling me to ask my opinion regarding Visual Sciences’ takeover by Omniture. Since becoming a public company, Omniture has been acquiring different companies, but one can wonder: where’s Omniture going
Omniture strategy: Pacman?
We see different types of acquisitions done by Omniture in the past:
- Complementary products to enhance the portfolio of solutions proposed to their clients. This is the case for TouchClarity and Offermatica. One could argue that buying TouchClarity also allowed Omniture to have a better UK presence, but my feeling is that the technology was the first motivation for this acquisition. Other Web analytics players have also done acquisitions of this type as WebTrends with Position Gold and Dynamic Search or WebSideStory with Publish.
- A different type of acquisition made by Omniture is the one represented by that of Instadia. Instadia was a great Danish WA product that got acquired last year and if it wasn’t clear enough at the beginning, it is clear crystal now what the intentions where. Even if the product was interesting, Instadia’s product has been abandoned and clients are being migrated towards Omniture’s SiteCatalyst. The objectives behind this acquisition were to gain presence in the European market through customers and skillful employees that could integrate the rapidly growing European Omniture’s team (Omniture is now one of the vendors with most resources in the European market).
Based on this, where the does Visual Sciences acquisition fall? Well, a bit in between both scenarios. Buying Visual Sciences provides Omniture with clients, great minds and probably the best analytical and data visualization tool out there. See below for more details about Visual Sciences in the Omniture ecosystem. Continue reading ‘Omniture Pacman? What future for Visual Sciences?’
Omniture, le géant mondial des WA vient d’annoncer le rachat de son concurrent direct, Visual Sciences (anciennement connu sous le nom de WebSideStory) pour la coquette somme de 394 millions de dollars, soit un peu moins du quart de la valorisation d’Omniture.
Il y avait bien entendu des rumeurs sur le sujet, comme le soulignait Ian Thomas cet été.
Au-delà du montant de la transaction qui ne sera finalisée que l’année prochaine, ce rachat de VS permet à Omniture de consolider sa position de leader mais remet surtout en question l’équilibre de la concurrence entre les différents éditeurs.
Pour les partenaires d’Omniture ou de VS, la situation risque de devenir intéressante car ce rachat permettrait de proposer une gamme de solutions vraiment modulable même si je pressens que HBX va disparaître (à terme) au profit de SiteCatalyst. Il y aura donc tout un effort d’accompagnement des clients à ce moment-là.
Plus d’informations sur l’intégration des offres et services à partir de l’année prochaine 
Liens:
Comme d’habitude, vos commentaires constructifs sont les bienvenus
Title says it all
An announcement by Jim MacIntyre goes:
Visual Sciences has entered into an agreement to be acquired by Omniture, Inc.
The press release announcing this acquisition is available for review on our website. Until regulatory review of the acquisition is complete and the transaction closes, both companies will continue to operate independently and will continue to compete in the marketplace. This means that we will continue to deliver the products, service and support that your businesses can rely on.We understand that you will have questions about the future of the products lines. Future direction for products will be determined following the closing of the transaction and after comprehensive planning and feedback from customers and partners.
There we have it folks; I personally like to think of it as the integration of the best of both worlds.
Let’s see how this develops
Links:
WebSideStory will no longer exist. Bob Chatham announced at Emetrics San Francisco a couple of weeks ago, that the nice brand WebSideStory would no longer exist, but don’t be afraid, the company hasn’t closed, it’s just that it changes its name to Visual Sciences, to better reflect the new positioning of the company.
Last year, at Emetrics Washington Bob did already a very interesting presentation explaining the positioning of WSS after VS acquisition: going towards ‘Customer Analytics’. Back then, Bob explained how Web Analytics would enlarge it’s scope from simply Web analytics to Customer Analytics going through Internet Channel Analytics and Multi-Channel Analytics. I remember that this presentation was really inspiring; Aurélie and I were very excited with this new overture in Web Analytics and by Eric’s private demo of Visual Sciences. For those of you who aren’t familiar with Visual Sciences, you may read a couple of posts that Aurélie wrote following Emetrics Washington 2006:
Getting back to Bob’s presentation of last week, here are some of the points that got most of my attention: Continue reading ‘Emetrics San Francisco: WebSideStory passed away, long live Visual Sciences!’
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