“Pas assez cher, mon fils”
Si vous avez encore ce raisonnement vis-à-vis des outils de web analytics gratuits, réflechissez-y à deux fois!
A l’occasion de l’édition Washington 2008 du Sommet eMetrics Marketing Optimization, Google vient d’annoncer que Google Analytics va bientôt bénéficier de toutes nouvelles fonctionnalités 
Je vous livre ci-dessous un aperçu de cette “v3″ de Google Analytics dans la limite de ce que les partenaires Google Analytics Authorized Consultants sont autorisés à divulguer.
Intéressés? 
Continue reading ‘Google Analytics v3: il a de plus en plus tout d’un grand’
Wow, that title was quite the mouthful
But it’s all true, folks! Google announced during the Washington edition of the eMetrics Marketing Optimization Summit that Google Analytics gets a whole new set of bells and whistles
Below is a brief coverage of the information Google Analytics Authorized Consultants were given prior to the announcement.
Continue reading ‘Google Analytics v3 gets new interface, custom reports, segmentation, API and Adsense integration’
As I downloaded the eMetrics Stockholm presentations a couple of days before leaving for Atlanta & DC, I promised myself that this time, I would blog about it: charming eMetrics Stockholm & those stairs, those stairs, the horror!
It reminded me of a Web Analytics journey: you have to hang in there to get to the top, the holy grail of the low hanging fruit before moving onto more consistent testing & optimization, once you’ve fixed the obvious stuff. This in order to drive those conversation rates up and influence your company’s online strategy by suggesting ways of decreasing costs & increasing revenue i.e. make smart use of Internet applications. And by applications, I don’t only mean public sites, Intranets & Extranets but any web based application used by any person involved with your company who needs to get something done. We’ve been having quite some fun with that lately at OX2/LBi integrating data coming from multiple sources while setting up readable dashboards for business users and adding Web Analytics data when only necessary.
Continue reading ‘eMetrics Stockholm 2008: Tough times call for tough measures!’
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Ceux qui connaissent OX2 connaissent du même coup notre positionnement indépendant vis-à-vis des éditeurs de solutions Web Analytics ainsi que notre code d’éthique. Nous avons également une vision qui se rapproche de leaders d’opinion comme Eric Peterson ou Avinash Kaushik. Eric vous dira que les web analytics, c’est difficile. Les éditeurs de solutions vous diront: “grâce à nos outils, les web analytics c’est facile.” Ces deux approches sont valides, avec réserves car il existe une troisième voie: les web analytics constituent une culture à part entière. Et au vu de plusieurs problèmes symptômatiques de l’état des web analytics en France, je tenais à vous faire part de mes préoccupations.
Continue reading ‘De l’établissement des Web Analytics comme culture’
Recently, I attended a product demonstration of a tool that aims at optimizing the use of web sites/applications. Imagine a camera mounted on the shoulder of visitors, whose every action would be recorded and sent to you in real time. This software has a name: TeaLeaf.
Tealeaf is a SAP spin-off company, born from the desire to maximize mysap.com.
It can reproduce and replay each user’s visit in full detail, making it easy to pinpoint the problems, either technical or ergonomic, that can occur while browsing websites.
Continue reading ‘TeaLeaf, a new way to optimize websites’
Last week, OX2’s Web Analytics European Dream Team (WAEDT) consultants were treated to a presentation by Nedstat’s Chief Innovations (CI), Michiel Berger, and CEO, Michael Kinsbergen. We were given a walkthrough of their Live Segmentation platform, and I must confess, while our expectations were not very high based on what we knew of the SiteStat platform from several years ago, we were quite pleasantly surprised by how powerful and easy to use it seems. We are reminded that this industry changes quickly, and that vendors such as Nedstat are responsive to meeting their customer demands with high-quality products and services such as this.
Continue reading ‘Nedstat’s Live Segmentation Platform’
Hi folks, we have been lazy bloggers lately but as Aurélie mentioned, newfound parenthood can put a serious dent in your writing time – I learned that the hard way with the arrival of my little Guillaume (isn’t he adorable, though?).
But back to business as usual. By now, everyone in the Web community has heard of two major news items: Google’s ‘Chrome’ browser and Microsoft’s Internet Explorer 8 are about to be released.
You can download Google Chrome starting @ noon Pacific Standard Time, or 21.00 CET.
What does this mean for you as a Web user, as a marketer and/or as a Web analyst?
Continue reading ‘Google Chrome released, IE8 announced, privacy mayhem ensues’
I initially intended to call this blog post “You Guys Rock” but I was worried that it might be mistaken for a comment about last week’s Xchange. I’m sure a lot of smarter people will blog about what we all discussed together in San Francisco some days ago. It was fun indeed, Andy totally blew me away – was I the only one? -, and I regret not having put any Bvlgari soap in my bags…
And to be quite honest, the “you people rock” quote is actually attributable to Jim Sterne’s eMetrics summits so, I went for something else.
Continue reading ‘My little European Web Analytics Dreamteam’
[note préalable: ce billet n'indique aucune prise de position politique de la part d'OX2 ou du groupe LBi]
Ceux qui connaissent les positions d’OX2 savent qu’un de nos chevaux de bataille concerne la notion de responsabilisation et ce à tous les niveaux de management touchés par les problématiques des web analytics. Le terme anglais “accountability” se traduit également par “redevabilité” quand on doit rendre des comptes.
Continue reading ‘Responsabilité et politique’
Pour ceux qui ont suivi les différents efforts qu’OX2 a entrepris pour monter une communauté francophone, vous aurez remarqué que cette communauté se cimentait autour de notions et de jargon communs.
Sans pour autant constituter un refus ou un rejet d’une terminologie anglaise (je pense que nous parlons tous un minimum d’anglais dans ce métier), les notions de page vue ou de taux de rebond sont passées dans le vocabulaire. Certains de ces termes sont certes traduits de façon plus ou moins heureuse ou bancale et d’autres termes donnent lieu quant à eux à des adaptations très créatives. Je soupçonne d’ailleurs nos confrères québecois d’y être pour quelque chose
Malgré cette capacité d’adaptation, cette communauté francophone se heurte à un léger écueil qui, s’il n’est pas critique à la survie de cette industrie, doit garder un statut d’incident isolé.
Continue reading ‘Constitution de communauté et marques déposées’
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