Dans la première partie de ce tutoriel, nous avons abordé l’utilisation dans Google Analytics de cette variable personnalisée configurable avec l’instruction __utmSetVar(). Cette fonction est remplacée par _setVar() dans le nouveau code de suivi.
I just wanted to publish a quick note to announce that we have just launched the first Web Analytics Forum in french end of last week. The objective of this forum is to increase the awareness of Web Analytics in the French speaking countries. It is also an experiment that Aurélie and Julien wanted to launch to see how people would react to it.
I’m pleased to announce that it seems to start very nicely as we have french speaking Industry experts as Stéphane Hamel and Jacques Warren that seem to have appreciated the initiative. In less than a week, the forum counts 52 members and has over 70 messages published!
Julien, our Country Manager in France has worked these past weeks to make it happen and is the current moderator, nevertheless, the idea is to invite other people to also moderate this forum as we want to keep it neutral and open to everybody. If you would like to help in this initiative, please don’t hesitate to drop us an email.
If you speak french, I strongly suggest you to have a look and please contribute as we want this forum to be the french reference in the area.
Thank you Julien for the work you have done and let’s see how it goes in the coming months.
Great news for Google Analytics fans, December 13, 2007 marks the official arrival of the replacement to urchin.js we have all come to know and love (or hate)
The urchin.js tracking script has been downgraded to legacy status and should be phased out within the next 18 months or so.
The new ga.js code has a new syntax and comes with all sorts of bells and whistles to make your life easier and, let’s face it, spend more time hooked on GA
Included with this update is the beta functionality that allows for the analysis of multiple metrics directly from the calendar interface. You may now select page views and visits for instance and compare them across time periods or against the entire site.
New tracking code and functionalities
If you look at your Google Analytics interface under Settings > Check Status, you will see that Google now offers both code snippets for the GATC (Google Analytics Tracking Code) that rely on the _getTracker method which generates a page tracking object with a host of new functions.
Nouveau code de suivi et nouvelles fonctionnalités
Dans votre interface d’administration de Google Analytics, si vous allez voir dans Paramètres > Vérifier l’état, vous verrez que Google vous propose le nouveau code de suivi (GATC ou Google Analytics Tracking Code) qui se sert de la méthode _getTracker pour créer un objet qui va ensuite mesurer le trafic de vos pages.
Alan Boydell of Google Analytics France first pointed me to this nifty little tool (in French) but at first I got frustrated because I could not use more than one reportlet in my iGoogle page. Yes i was pushing my luck but hey, you can’t blame me for trying
Anyhow, Michael was very quick to react to my comment and presto, three days later his team had put together a fix
If you like Google Analytics and would like to have your KPIs right when you open your browser, this module is for you!
KPI customization appears to be in their plans so watch this space, we’ll cover it when it’s released.
Tip: if you still like to have your news feeds and other gadgets, create a new tab dedicated to your GA reportlets. By the way if anyone knows how to bookmark an iGoogle tab, please let me know
Bonjour à tous et bonnes vacances pour ceux qui en prennent (les veinards)!
Il y a quelques temps déjà, Mehdi et moi avions discuté d’un petit plug-in pour exclure notre propre trafic de nos rapports Google Analytics.
Bien sûr vous me direz:
“Oui, mais ne t’en fais pas Julien, il suffit d’exclure son adresse IP! Regarde dans les options de ton profil!”
et vous aurez raison… pendant quelques minutes tout du moins
En effet, cette méthode d’exclusion d’adresse IP ou de plages d’adresses IP peut être un des remèdes à votre problème, sauf dans le cas où vous vous trouvez derrière un pare-feu ou si votre adresse IP n’est pas fixe.
Comme vous vous en apercevez peut-être quand vous consultez vos rapports, les sites externes qui amènent du trafic vers votre site (aussi appelés referrers ou sites référants ou de provenance) sont très souvent des sites dynamiques.
Quand vous essayez de mesurer l’activité provenant d’un catalogue produit, d’un site communautaire, d’un blog ou d’un forum, il y a de fortes chances que l’URL des pages de provenance contienne des caractères cabalistiques auquels vous ne comprenez rien et ce même si cette page a un titre tout à fait orthodoxe.
The first one that I presented was an introduction of the Web Analytics Association as the WAA is the main organiser of the Web Analytics Wednesdays worldwide:
Give your company all the competitive edge it can get by analyzing what content is viewed by the competition.
Assuming your competitors are large companies, who sometimes own a whole range of IP addresses with their Internet Service Provider, you can identify these companies thanks to Google Analytics.
Dans la première partie de ce tutoriel, nous avons abordé l’utilisation dans Google Analytics de cette variable personnalisée configurable avec l’instruction __utmSetVar(). Cette fonction est remplacée par _setVar() dans le nouveau code de suivi.
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