Archive for the 'Omniture' Category

Intégration Twitter et Omniture

Published
by
Julien Coquet
on February 27, 2009
in In French, Omniture and Web Analytics
. Closed

[Ce billet est une traduction de l'article d'Adam Greco d'Omniture]

Pour ceux qui ont eu la chance d’assister à l’édition US de la conférence Omniture Summit 2009, vous aurez remarqué que les conversations autour des réseaux sociaux et de Twitter y allaient bon train. Dans ma présentation sur l’utilisation avancée de SiteCatalyst, nous avons évoqué comment utiliser Omniture SiteCatalyst pour mesurer la notoriété de votre marque dans des réseaux sociaux comme Twitter. Ce concept a apparemment été bien reçu par l’auditoire du Summit et j’ai eu l’occasion de le présenter lors de la session de fermeture. Ce billet vous décrira en détail ce concept – surtout pour ceux qui n’ont pas pu assister en personne à cet atelier du Summit. Continue reading ‘Intégration Twitter et Omniture’

De l’établissement des Web Analytics comme culture

Published
by
Julien Coquet
on October 6, 2008
in About us, Blogging, Google Analytics, In French, Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics Forum, Web analytics Wednesday (WAW), WebTrends, nedstat and xiti
. 5 Comments

Ceux qui connaissent OX2 connaissent du même coup notre positionnement indépendant vis-à-vis des éditeurs de solutions Web Analytics ainsi que notre code d’éthique. Nous avons également une vision qui se rapproche de leaders d’opinion comme Eric Peterson ou Avinash Kaushik. Eric vous dira que les web analytics, c’est difficile. Les éditeurs de solutions vous diront: “grâce à nos outils, les web analytics c’est facile.” Ces deux approches sont valides, avec réserves car il existe une troisième voie: les web analytics constituent une culture à part entière. Et au vu de plusieurs problèmes symptômatiques de l’état des web analytics en France, je tenais à vous faire part de mes préoccupations.

Continue reading ‘De l’établissement des Web Analytics comme culture’

Sommet Omniture Paris 2008

Published
by
Julien Coquet
on April 28, 2008
in Blogging, Business Tips and Tricks, In French, Omniture, Thoughts and Ideas and eMetrics
. Closed

Omniture SummitCette année encore, OX2 a assisté au sommet Omniture Summit de Paris, qui s’est tenu du 14 au 15 avril à l’hôtel Mariott Rive Gauche. L’année dernière j’étais accompagné d’Aurélie qui, pour des raisons évidentes, n’a pas pu se déplacer cette année. C’est pourquoi j’ai été rejoint par René qui, comme à son habitude, a essayé de rencontrer tout le monde ;-)

Le lundi 14 était réservé aux formations et certifications aux différentes solutions Omniture. alors que le mardi 15 était en revanche consacré à une série de conférences et d’ateliers.

Comme pour l’édition précédente, Omniture gâte ses hôtes mais cette fois-ci dans un cadre qui se prête mieux à la grand’messe qu’est l’Omniture Summit. La scéance plénière de mardi matin a mis particulièrement l’accent sur les aptitudes au one-man show de l’équipe Omniture. C’était l’occasion de dévoiler la stratégie et la technologie Omniture.

Continue reading ‘Sommet Omniture Paris 2008′

Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!

Published
by
Aurélie Pols
on April 15, 2008
in Gatineau, Google Analytics, IndexTools, Omniture, Unica, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified, WebTrends and xiti
. 19 Comments

Yahoo! Indextools for freeThe information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!

Boy oh boy Dennis, for a mindblowing (r)evolution, how’s that for a treat?

So, what does this mean? some paperwork for us, IndexTools partners, to accept the Yahoo! agreement in order to continue using the service for our clients, who will now be able to use the service for FREE!

Continue reading ‘Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!’

Omniture welcomes Yahoo! ?

Published
by
Aurélie Pols
on April 13, 2008
in IndexTools, Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified and eMetrics
. 10 Comments

I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:

We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.

I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.

So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.

Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’

Omniture gets new toys

Published
by
Julien Coquet
on February 4, 2008
in Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics and Web Analytics Industry News
. 1 Comment

So you had all heard the news and many of us blogged about it right away: Omniture acquired Visual Sciences for an amount equal to half the GDP of a small African country, but I digress ;-)

The convenient truth (that no one in the world of vendor partners will admit to) is this: it’s going to be a hell of a lot easier to market SiteCatalyst-class and Discover-class solutions, without having to have our clients choose between Omniture and Visual Sciences.

Let us look in detail at the new array of solutions being offered by the Jolly Green Giant (ho ho ho):

Continue reading ‘Omniture gets new toys’

Rejuvenating WebTrends

Published
by
Aurélie Pols
on November 4, 2007
in Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics, Web Analytics Industry News, WebTrends and eMetrics
. 2 Comments

Rejuvenating WebTrendsWhen René barged into our bedroom some 72 hours ago with my laptop in his hand, announcing Greg Drew’s departure from WebTrends, we finally understood why his name had been popping-up on searches to our blog for the last 24 hours in such an abnormal way.
I had thought Greg already looked tired when we briefly met in Washington and attributed that logically to the Road shows that WebTrends was holding, following its August release of the long awaited Marketing Lab² (ML²).

On the other hand, this news also reminded me of some discussions we had back in the spring in San Francisco with some WebTrends folks about the need for a refreshing touch within WebTrends in order to get past the very bad feeling we all shared about the first release of Marketing Lab. All partners we talked to were anxiously waiting – for far too long, I really want to stress that – for a more advanced release that would bring true added value to our existing clients. With ML1, this was clearly not the case.

ClickShift aka Dynamic Search

Continue reading ‘Rejuvenating WebTrends’

Bruce T. Coleman new WebTrends CEO – Some thoughts

Published
by
Rene Dechamps Otamendi
on November 3, 2007
in Omniture, Thoughts and Ideas, Web Analytics, Web Analytics Industry News, WebTrends and eMetrics
. Closed

We have seen very interesting things since last eMetrics in Washington in the Web Analytics Industry, as Eric Peterson, recently appointed Director of OX2 declared to ClickZ: “This has been one of the weirder weeks in Web Analytics ever. One of the biggest publicly traded companies gets acquired, and another lets its executives go. Now I’m afraid to wake up tomorrow and find out what else might be going on“.  

So, let’s get back to WebTrends news as some more information has been published online regarding it’s top management changes. 

The first thing that seems clear now is that Greg Drew and the other three VPs were asked to leave by the Board of WebTrends. 

bruce_t_coleman.jpgBruce T. Coleman, who has become the interim CEO, knows WebTrends very well as he was member of the Board since 1998.  So even if he has no experience in Web Analytics operations, my feeling is that he understands very well the sector and he has got some ideas for the future.

Coleman has also extensive experience in running technology companies and thus we can expect some changes in the coming months.  From public declarations of their CMO Tim Kopp:

 ”The company has been doing great. We’re driving double-digit growth. But we believe we can continue to do better and the board wanted to make a change to help accelerate growth“. 

So the objective is to increase growth and this seems to be the main reason of the management changes.  This was corroborated by Bruce Coleman who stated:

“We need to get more new deals, this is a company that’s growing, but not growing as much as the marketplace. Given the investments, [the owners] want to see more of a return.” Continue reading ‘Bruce T. Coleman new WebTrends CEO – Some thoughts’

Greg Drew, CEO & top executives leave WebTrends

Published
by
Julien Coquet
on November 2, 2007
in Omniture, Web Analytics, Web Analytics Industry News and WebTrends
. 4 Comments

These are truly fascinating times for Web Analytics.

An article in the Portland Business Journal dated Oct.31st reveals thats WebTrends was hoping to be acquired by Omniture, who decided in favor of Visual Sciences.

Greg Drew, WebTrends’s CEO has now been replaced by Bruce T. Coleman.

Excerpts:

CEO Greg Drew and three other executives at WebTrends Inc. have left the company. Details of their departure remain unclear.

Pictures and biographies of each executive disappeared from the company’s Web site late Wednesday. Calls and a visit to the company, as well as a call to Drew, received no responses.

Drew had headed Portland-based Web analytics firm WebTrends for the past four years, and was part of the management team that took the company out as a separate enterprise from San Jose-based NetIQ Corp. in March 2005.

The WebTrends Web site now lists Bruce T. Coleman as CEO. He is CEO of El Salto Advisors, a consulting firm that provides interim management to computer software and service companies. He was most recently interim CEO of San Diego’s Websense until May 1999 and remains a director of that company.

[...] They speculate that with its market share slipping, WebTrends management wanted to sell the company to its biggest rival, Omniture Inc.

This particular piece of news begs the following questions:

  • why would two companies that just recently launched major upgrades to their product lines want to be acquired?
  • why sell to Omniture when WebTrends and Omniture have different views on Web Analytics?
  • were Visual Sciences and WebTrends in the same race and aware of it?
  • was Visual Sciences really favored over WebTrends? If so, what were the decisive factors in Omniture’s decision?

I am sure many people in the Web Analytics industry are as sad to see Greg Drew go as we are and wish him the best.

Thanks to Lars for pointing to the article!

As usual, constructive comments are welcome! :)

How will the Web Analytics Industry evolve with Omniture as the green giant?

Published
by
Rene Dechamps Otamendi
on October 31, 2007
in Gatineau, Google Analytics, IndexTools, Omniture, Thoughts and Ideas, Unica, Visual Sciences, Web Analytics, Web Analytics Industry News and WebTrends
. 3 Comments

After the acquisition of Visual Sciences, we all wonder how Web Analytics vendors will react. So let’s get back to the different vendors out there and try to take a look at the future.

If we take the latest Forrester Research regarding Web Analytics that Megan Burns wrote a few months ago, which you can download here at Unica’s website, we find the main Web Analytics vendors well represented. Here’s a graph that sums up Megan’s findings:

forrester_wa_wave_q3_2007.jpg

Based on this, on the leaders corner we will have after this merger: Omniture, WebTrends, Unica and Coremetrics. But other players need to be followed as ClickTracks, IndexTools, of course the free tools as Google Analytics and the coming Gatineau and let’s not forget the local players such as Nedstat (The Netherlands) or Xiti (France).

So Omniture is becoming the Web Analytics green giant, will the others be able to compete and how? Continue reading ‘How will the Web Analytics Industry evolve with Omniture as the green giant?’