Archive for the 'IndexTools' Category

Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!

Published
by
Aurélie Pols
on April 15, 2008
in Gatineau, Google Analytics, IndexTools, Omniture, Unica, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified, WebTrends and xiti
. 8 Comments

Yahoo! Indextools for freeThe information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!

Boy oh boy Dennis, for a mindblowing (r)evolution, how’s that for a treat?

So, what does this mean? some paperwork for us, IndexTools partners, to accept the Yahoo! agreement in order to continue using the service for our clients, who will now be able to use the service for FREE!

Continue reading ‘Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!’

Omniture welcomes Yahoo! ?

Published
by
Aurélie Pols
on April 13, 2008
in IndexTools, Omniture, Thoughts and Ideas, Visual Sciences, Web Analytics, Web Analytics Industry News, Web analytics Demystified and eMetrics
. 5 Comments

I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:

We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.

I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.

So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.

Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’

On Yahoo’s acquisition of IndexTools

Published
by
Julien Coquet
on April 9, 2008
in Blogging, IndexTools, Thoughts and Ideas, Web Analytics and Web Analytics Industry News
. 2 Comments

As you may have read from a couple sources, Yahoo! announced it acquired web analytics vendor IndexTools.

While we at OX2 can only rejoice for Dennis “R. for Red Bull” Mortensen and his team, we are left to wonder what will become of IndexTools as a solution, and most specifically, how it will integrate into Yahoo!’s offering… or not.

Continue reading ‘On Yahoo’s acquisition of IndexTools’

Yahoo acquires IndexTools: Congrats to both!

Published
by
Rene Dechamps Otamendi
on April 9, 2008
in IndexTools, Web Analytics, Web Analytics Industry News, Web analytics Demystified and eMetrics
. 1 Comment

I was just having a German beer at eMetrics Munich when all of a sudden Eric sent me a message to my mobile: Have you seen that IndexTools has been acquired by Yahoo?

At first I was like… What are you saying? And then I realized how big this was going to be for our maturing Industry.

I will not start now debating about what are the possible implications as Eric has already published an excellent post highlighting the different options following this acquisition, but I just wanted to share with you what Oliver has just told me when we were discussing the news: ‘Web Analytics won’t be a vendors Industry anymore but a consultants one’; and this is really true if Eric prediction becomes reality (in his post he predits that before christmas IndexTools will be free).

Before I leave you to digest these news, I wanted to publicly congratulate Dennis and his team. Knowing Dennis for quite some years now, I can only say that he deserves it. Congratulations Dennis! And please don’t leave us for some margaritas in the Caribbeans ;-)

Cheers from sunny Munich,

René

Rubix from IndexTools

Published
by
David Rhee
on January 24, 2008
in IndexTools, Our WA Services, Thoughts and Ideas, Web Analytics and Web Analytics Industry News
. Closed

IndexTools LogoRecently, Dennis R. Mortensen, COO of IndexTools, shared with OX2 a sneak preview of Rubix 1, which is part of their new marketing optimization framework, and we were so impressed that we wanted to share with you (with Dennis’s permission) a little bit of what we learned.

Aurelie Pols, Julien Coquet, and I (“Wandering” Dave Rhee) all agree that one of IndexTools strong points is that, unlike the American market leaders, they do not feel compelled to re-invent everything with new terminology, and pretend that it is new. Instead, they quite happily take the best of every tool already available, listen closely to their customers about what their most important features are, and then focus on developing only the most valuable items to the business user.
eMetrics logo

For example, Jim Sterne and the eMetrics Marketing Optimization Summits have influenced everyone to think about web analytics as one part of a larger marketing optimization program. Our friends at Omniture have made clear their partnerships with other firms, and acquired many other players to be able to offer a wide spectrum of complementary products and services.

IndexTools (IT) continues this trend by branching out from their basic web analytics offering, comparable to Omniture’s SiteCatalyst. (The primary difference is that IT includes their data warehousing functionality for free, while Omniture offers their data warehouse as a separately-priced product.) IndexTools also includes their integration platform (which without any fuzz is called “External Data Sources”) in the base costs, while using Omniture’s Genesis platform typically incurs additional integration charges.
Continue reading ‘Rubix from IndexTools’

Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2 (Press Release)

Published
by
Rene Dechamps Otamendi
on November 21, 2007
in About us, IndexTools, Web Analytics and Web Analytics Industry News
. Closed

IndexTools Strategic Alliance PartnerNEW YORK, NY November 19, 2007 – OX2, the Brussels-based interactive web agency reinforced its established position as an industry leader by building closer ties to online marketing analytics platform provider IndexTools. OX2 officially became IndexTools’ Strategic Alliance Partner in Belgium and the first company certified under IndexTools Certification Program. Two OX2 consultants passed detailed exams to qualify as a Certified Analyst and a Certified Deployment Specialist.

“OX2 has earned its place among the premiere Web Analytics experts in Europe,” said Dennis R. Mortensen, COO of IndexTools. “We’re extremely proud to strengthen our relationship.”

The partnership culminates years of close dialogue between the two firms. As a Strategic Partner, OX2 will work hand in hand with IndexTools in order to help their common clients benefit fully from the vast data rendered by the online channel and to provide tailor-made Web Analytics solutions to enterprise clients.

OX2 reported that joining the new partnership was no sudden move, but rather the latest development in a longer term, well-considered process. “We believe our independence adds tremendous value to our business,” said Ren? Dechamps Otamendi, CEO of OX2. “Before we agree on a partnership with a vendor, we want to be sure they will meet with the approval of our clients. In the case of IndexTools we liked that they have a European office with a strong familiarity of European business norms and culture, including European Web culture.” Continue reading ‘Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2 (Press Release)’

How will the Web Analytics Industry evolve with Omniture as the green giant?

Published
by
Rene Dechamps Otamendi
on October 31, 2007
in Gatineau, Google Analytics, IndexTools, Omniture, Thoughts and Ideas, Unica, Visual Sciences, Web Analytics, Web Analytics Industry News and WebTrends
. 2 Comments

After the acquisition of Visual Sciences, we all wonder how Web Analytics vendors will react. So let’s get back to the different vendors out there and try to take a look at the future.

If we take the latest Forrester Research regarding Web Analytics that Megan Burns wrote a few months ago, which you can download here at Unica’s website, we find the main Web Analytics vendors well represented. Here’s a graph that sums up Megan’s findings:

forrester_wa_wave_q3_2007.jpg

Based on this, on the leaders corner we will have after this merger: Omniture, WebTrends, Unica and Coremetrics. But other players need to be followed as ClickTracks, IndexTools, of course the free tools as Google Analytics and the coming Gatineau and let’s not forget the local players such as Nedstat (The Netherlands) or Xiti (France).

So Omniture is becoming the Web Analytics green giant, will the others be able to compete and how? Continue reading ‘How will the Web Analytics Industry evolve with Omniture as the green giant?’