Archive for the 'Events' Category

eMetrics Stockholm 2008: Tough times call for tough measures!

Published
by
Aurélie Pols
on October 19, 2008
in Events, Thoughts and Ideas, Web Analytics and eMetrics
. Closed

As I downloaded the eMetrics Stockholm presentations a couple of days before leaving for Atlanta & DC, I promised myself that this time, I would blog about it: charming eMetrics Stockholm & those stairs, those stairs, the horror!

It reminded me of a Web Analytics journey: you have to hang in there to get to the top, the holy grail of the low hanging fruit before moving onto more consistent testing & optimization, once you’ve fixed the obvious stuff. This in order to drive those conversation rates up and influence your company’s online strategy by suggesting ways of decreasing costs & increasing revenue i.e. make smart use of Internet applications. And by applications, I don’t only mean public sites, Intranets & Extranets but any web based application used by any person involved with your company who needs to get something done. We’ve been having quite some fun with that lately at OX2/LBi ;-) integrating data coming from multiple sources while setting up readable dashboards for business users and adding Web Analytics data when only necessary.
Continue reading ‘eMetrics Stockholm 2008: Tough times call for tough measures!’

Formation Web Analytics le 27 novembre

Published
by
Julien Coquet
on October 13, 2008
in About us, Events, Google Analytics, In French and xiti
. 1 Comment

Bonjour à tous,

OX2/LBi assurera une formation Web Analytics en collaboration avec RankingMetrics. Cette formation aura lieu à Paris le 27 novembre (quartier Bourse).

Cette formation d’une journée vous expliquera ce que sont les Web Analytics.

A travers une scéance pratique, vous découvrirez l’installation et l’utilisation de Google Analytics.

Des études de cas concrets de divers domaines seront présentées: vente en ligne, sites média, sites institutionnels, intranets, etc.)

Enfin, vous apprendrez à piloter votre entreprise grâce à des indicateurs clé de performance.

Continue reading ‘Formation Web Analytics le 27 novembre’

Premier Mercredi des Web Analytics dans les Alpes!

Published
by
Julien Coquet
on August 26, 2008
in Blogging, Events, In French and Web analytics Wednesday (WAW)
. 2 Comments

Bonjour à toutes et à tous! :-)

Après le succès de l’édition précédente à Paris en partenariat avec Unica, marquons le coup pour cette rentrée 2008 avec une démocratisation des Mercredis des Web Analytics!

OX2 vous propose donc d’assister au premier Mercredi des Web Analytics dans les Alpes (MWAA) le 3 septembre,  de 19h à 22h et plus si affinités :) La rencontre aura lieu au Bar le Momento, au premier étage du cinéma Nef Chavant, à Grenoble. Continue reading ‘Premier Mercredi des Web Analytics dans les Alpes!’

My little European Web Analytics Dreamteam

Published
by
Aurélie Pols
on August 25, 2008
in About us, Blogging, Events, Our WA Services and Thoughts and Ideas
. 3 Comments

I initially intended to call this blog post “You Guys Rock” but I was worried that it might be mistaken for a comment about last week’s Xchange. I’m sure a lot of smarter people will blog about what we all discussed together in San Francisco some days ago. It was fun indeed, Andy totally blew me away – was I the only one? -, and I regret not having put any Bvlgari soap in my bags…
And to be quite honest, the “you people rock” quote is actually attributable to Jim Sterne’s eMetrics summits so, I went for something else.
Continue reading ‘My little European Web Analytics Dreamteam’

WAA in Spain a step towards EUWAA? Let’s experiment empowering the local chapters!

Published
by
Rene Dechamps Otamendi
on June 8, 2008
in Business Tips and Tricks, Events, Google Analytics, Web Analytics, Web Analytics Association, Web Analytics Industry News and WebTrends
. 5 Comments

Last week I was invited to Barcelona to a great WA event: Practitioner Web Analytics 2008. This event gathered most of the Spanish Web Analytics professionals around a 3 days event. It was a great success based on the feed-back published already in some blogs (Javier & Gemma). For me it was a very special occasion as I’m Spaniard and this was the first opportunity I had to address live a Spanish audience in Spanish ;-)

But my attendance had also a hidden agenda. I attended this event also as WAA’s Co-chair of the International Committee and my will was to try to unite the efforts of the Association in Spain. As you might know in Spain there is a national WA association (AEAW) that is not related to the WAA. I strongly believe as I have commented following the EUWAA discussion (Eric, Jim) that the WAA should be united in diversity (act local, think global). We can have regional or local chapters or sister organizations but as our Industry is not mature enough, thus we need to join efforts and don’t split ourselves. Continue reading ‘WAA in Spain a step towards EUWAA? Let’s experiment empowering the local chapters!’

Retour sur le premier Mercredi des Web Analytics

Published
by
Julien Coquet
on May 17, 2008
in About us, Blogging, Events, In French, Unica, Web Analytics and Web analytics Wednesday (WAW)
. 6 Comments

Logo UnicaGros succès pour le premier Mercredi des Web Analytics!

Les chiffres diffèreront entre les organisateurs et la police mais une bonne soixantaine de participants étaient là! Plutôt pas mal pour une première, non? ;)

Un tout grand merci à Unica et à l’équipe de Culture Bière pour l’organisation de cet évènement qui, je l’espère, fera émulation puisque les présentations de votre serviteur et de Denis Lacassagne d’Unica ont été apparemment bien reçues! ;-) Continue reading ‘Retour sur le premier Mercredi des Web Analytics’

A new life starts, but some things don’t change

Published
by
Rene Dechamps Otamendi
on May 2, 2008
in About us, Events, Web Analytics and eMetrics
. 6 Comments

As you might have read, Aurélie and I had a great moment in our lifes this week with the birth of our son: Luca

Luca & AurélieLuca Dechamps Pols was born this Wednesday at 20h34, he weighted 3,260 kg and measured 50cm. It’s too soon to tell from whom he got his looks, but I can tell that he has his mother’s eyes (Russian influence).

I wanted to thank all emails and messages (sms, facebook, skype & twitter) that we have received. It is really a special moment and now we will start discovering how this is going to change our lifes. A friend of ours told me that without doing too complex statistics he could tell that we would spend less time facing computer screens ;-)

But not all changes and this is why Saturday I’ll be flying to San Francisco to attend eMetrics (our little tradition). This time, as you might understand, Aurélie won’t be able to attend, but I’ll do my best to represent her, specially in the Industry Insights Day. I’m also proud to attend this year eMetrics as Jim just asked me to join his Advisory Council. Thank you Godfather, I hope to match your expectations.

eMetrics, as you know is the Mecca of Web Analytics. Everybody involved in Web Analytics should at least attend once eMetrics San Francisco (and more if possible)!

Why should you come? Continue reading ‘A new life starts, but some things don’t change’

eMetrics Summit Munich 2008

Published
by
David Rhee
on April 19, 2008
in About us, Events, Social Networks, Web Analytics and eMetrics
. Closed

eMetrics headerRené and I (“Wandering” Dave Rhee) had the pleasure of attending eMetrics Munich last week, where we were able to meet with many of the other thought leaders in the Web Analytics industry. We are delighted to sponsor such a gathering of the industry’s finest minds, and the reason we recommend to OX2’s existing analytics clients as well as our analytics prospects who are already LBi Group agency clients is because of the breadth of real case studies you can find presented.

WAA sponsor logoIn the early years of the industry, back when Jim Sterne and OX2 partner Eric T. Peterson were just getting started with the Web Analytics Association (which we are also proud to sponsor), the discussions were usually about tools, what they could measure, and what they couldn’t. Even recently, when we’d grown to understand that both logfile analysis and page tagging solutions were complementary, and not competitive with each other, we’d hear the endless debates about cookie deletion, or today’s technology-based issues such as how to tag flash or video. (Should AJAX events be considered page views? It depends on what’s important to you!)

What keeps the conference fresh and exciting, though, is that each year, in each city (Munich, San Francisco, London, Stockholm, Washington DC, or Toronto), practitioners show up to tell us what works for them — and more importantly, what interesting and unexpected ways their analytics initiative may have failed to drive their business forward, so that we can all profit from their lessons learned. Now, it’s rare in any industry to find such cooperation between practitioners, whose firms are ostensibly competitors, and we give Jim and his team all due credit for taking the time to find presenters who understand that thinking carefully about what didn’t work as expected can be just as good an investment of your time as building on your past successes. Continue reading ‘eMetrics Summit Munich 2008′

Premier Mercredi Web Analytics le 14 Mai 2008 à Paris

Published
by
Julien Coquet
on April 10, 2008
in About us, Events, In French, Unica and Web analytics Wednesday (WAW)
. 2 Comments

Logo Unica

Unica a le plaisir de vous inviter, en collaboration avec OX2, au premier WAW ou Web Analytics Wednesday en France. Venez participer à une soirée d’échange et de networking autour des Web Analytics! En France, ces soirées ont été baptisées MWA, ou Mercredi des Web Analytics.

Ce sera l’occasion de renforcer votre réseau tout en écoutant les professionnels des Web Analytics dans une atmosphère conviviale et décontractée.

Continue reading ‘Premier Mercredi Web Analytics le 14 Mai 2008 à Paris’

What’s new with Google Analytics, Brett Crosby’s eMetrics announcement

Published
by
Aurélie Pols
on October 16, 2007
in Emetrics Summit Washington 2007, Events, Google Analytics, Web Analytics, Web Analytics Industry News and eMetrics
. 6 Comments

Google Analytics Authorized ConsultantIt’s always a pleasure to go to the eMetrics summits and hear from Brett Crosby what’s new and what Google has been working on in a very concise way. 15 minutes tops, crystal clear and true value for your money ;-)

Last eMetrics in Washington, Google announced the launch of Google Website Optimizer. This time around, they are pushing a bit further by rolling out some very exciting features and holding true to their word to continuous support of their Urchin software version.

I’m pretty sure Julien will comment further about these new features. Let me just announce the big steps. So, what’s new with Google Analytics?

In a nutshell:

  1. Internal site search
  2. Event tracking of Web 2.0 Rich Internet Apps
  3. Outbound link tracking (TAGLESS!)
  4. Optional new GA.js code
  5. Urchin software from Google in beta version, only sold through GAACs.

Getting a bit deeper into the different features, Internal Site Search will show you the who, what & where of your internal search module. Reports will include time spent after search & reports of what happens afterwards. You can tie this back to your goal conversions and your e-commerce. I already know of a couple of clients who are going to be utterly thrilled with that!

Event tracking of Web 2.0 apps will allow you to track RIA in Ajax, Flash, Silverlight & Air and it will not inflate artificially your page views. It’s based on an event hierarchy of objects, action & label. Your object can for example be your player, the actions the buttons you use such as play, pause, etc. and the label will displays the name of the content.In your reports, you’ll be able to cross segment this with your other data such as geography for example.

As mentioned, outbound links will be tracked without additional use of tags. Gosh, that’s going to make life soooo much easier!

If you want to be able to use those 2 last features mentioned, you’ll have to update you code to include the new GA.js tag. It will also allow you to automatically detect SSL/HTTPS so that won’t be an issue anymore. Thank you very much! The new tag uses object-oriented code so it’s more compact and faster. And as a the cherry topping the cake, if you switch over from your urchin to your new GA code, EpikOne’s SiteScan is at your disposal, for free! Yeah!

UrchinLast but not least, Urchin software from Google is out in beta version, sold only by GAACs. It’s the software version that supports both page tagging and classic log files (if you still need that) and the good thing is that you can have both GA & Urchin running with a single tag. Urchin software from Google will therefore allow you to reprocess data and audit your raw logs if needed.
In terms of pricing, it’s a single fee of 2.995$, including all modules. It’s free if you’ve bought advanced support and if you didn’t, don’t worry: we will apply what you paid for moving from Urchin 5 up to Urchin 6.

So, on that note, thank you Brett, Google and the entire fabulous Google Analytics people working on this great product. And last but not least, happy birthday Avinash!

Julien back to you. Greetings from Washington.

Aurélie