Si vous avez encore ce raisonnement vis-à-vis des outils de web analytics gratuits, réflechissez-y à deux fois!
A l’occasion de l’édition Washington 2008 du Sommet eMetrics Marketing Optimization, Google vient d’annoncer que Google Analytics va bientôt bénéficier de toutes nouvelles fonctionnalités
Je vous livre ci-dessous un aperçu de cette “v3″ de Google Analytics dans la limite de ce que les partenaires Google Analytics Authorized Consultants sont autorisés à divulguer.
As I downloaded the eMetrics Stockholm presentations a couple of days before leaving for Atlanta & DC, I promised myself that this time, I would blog about it: charming eMetrics Stockholm & those stairs, those stairs, the horror!
It reminded me of a Web Analytics journey: you have to hang in there to get to the top, the holy grail of the low hanging fruit before moving onto more consistent testing & optimization, once you’ve fixed the obvious stuff. This in order to drive those conversation rates up and influence your company’s online strategy by suggesting ways of decreasing costs & increasing revenue i.e. make smart use of Internet applications. And by applications, I don’t only mean public sites, Intranets & Extranets but any web based application used by any person involved with your company who needs to get something done. We’ve been having quite some fun with that lately at OX2/LBi integrating data coming from multiple sources while setting up readable dashboards for business users and adding Web Analytics data when only necessary. Continue reading ‘eMetrics Stockholm 2008: Tough times call for tough measures!’
Hi folks, we have been lazy bloggers lately but as Aurélie mentioned, newfound parenthood can put a serious dent in your writing time – I learned that the hard way with the arrival of my little Guillaume (isn’t he adorable, though?).
But back to business as usual. By now, everyone in the Web community has heard of two major news items: Google’s ‘Chrome’ browser and Microsoft’s Internet Explorer 8 are about to be released.
You can download Google Chrome starting @ noon Pacific Standard Time, or 21.00 CET.
What does this mean for you as a Web user, as a marketer and/or as a Web analyst?
As you have read this year I attended without Aurélie eMetrics San Francisco as she had to take care of our most important project ever: Luca
This post is the first of a series that I’ll be writing in the coming weeks regarding some of the sessions and conversations that I had during the conference. Usually it’s Aurélie who writes these kind of posts, but I promissed her that I would represent her during and after the conference so here it goes.
As you might have read, Aurélie and I had a great moment in our lifes this week with the birth of our son: Luca
Luca Dechamps Pols was born this Wednesday at 20h34, he weighted 3,260 kg and measured 50cm. It’s too soon to tell from whom he got his looks, but I can tell that he has his mother’s eyes (Russian influence).
I wanted to thank all emails and messages (sms, facebook, skype & twitter) that we have received. It is really a special moment and now we will start discovering how this is going to change our lifes. A friend of ours told me that without doing too complex statistics he could tell that we would spend less time facing computer screens
But not all changes and this is why Saturday I’ll be flying to San Francisco to attend eMetrics (our little tradition). This time, as you might understand, Aurélie won’t be able to attend, but I’ll do my best to represent her, specially in the Industry Insights Day. I’m also proud to attend this year eMetrics as Jim just asked me to join his Advisory Council. Thank you Godfather, I hope to match your expectations.
eMetrics, as you know is the Mecca of Web Analytics. Everybody involved in Web Analytics should at least attend once eMetrics San Francisco (and more if possible)!
Cette année encore, OX2 a assisté au sommet Omniture Summit de Paris, qui s’est tenu du 14 au 15 avril à l’hôtel Mariott Rive Gauche. L’année dernière j’étais accompagné d’Aurélie qui, pour des raisons évidentes, n’a pas pu se déplacer cette année. C’est pourquoi j’ai été rejoint par René qui, comme à son habitude, a essayé de rencontrer tout le monde
Le lundi 14 était réservé aux formations et certifications aux différentes solutions Omniture. alors que le mardi 15 était en revanche consacré à une série de conférences et d’ateliers.
Comme pour l’édition précédente, Omniture gâte ses hôtes mais cette fois-ci dans un cadre qui se prête mieux à la grand’messe qu’est l’Omniture Summit. La scéance plénière de mardi matin a mis particulièrement l’accent sur les aptitudes au one-man show de l’équipe Omniture. C’était l’occasion de dévoiler la stratégie et la technologie Omniture.
René and I (“Wandering” Dave Rhee) had the pleasure of attending eMetrics Munich last week, where we were able to meet with many of the other thought leaders in the Web Analytics industry. We are delighted to sponsor such a gathering of the industry’s finest minds, and the reason we recommend to OX2’s existing analytics clients as well as our analytics prospects who are already LBi Group agency clients is because of the breadth of real case studies you can find presented.
In the early years of the industry, back when Jim Sterne and OX2 partner Eric T. Peterson were just getting started with the Web Analytics Association (which we are also proud to sponsor), the discussions were usually about tools, what they could measure, and what they couldn’t. Even recently, when we’d grown to understand that both logfile analysis and page tagging solutions were complementary, and not competitive with each other, we’d hear the endless debates about cookie deletion, or today’s technology-based issues such as how to tag flash or video. (Should AJAX events be considered page views? It depends on what’s important to you!)
What keeps the conference fresh and exciting, though, is that each year, in each city (Munich, San Francisco, London, Stockholm, Washington DC, or Toronto), practitioners show up to tell us what works for them — and more importantly, what interesting and unexpected ways their analytics initiative may have failed to drive their business forward, so that we can all profit from their lessons learned. Now, it’s rare in any industry to find such cooperation between practitioners, whose firms are ostensibly competitors, and we give Jim and his team all due credit for taking the time to find presenters who understand that thinking carefully about what didn’t work as expected can be just as good an investment of your time as building on your past successes. Continue reading ‘eMetrics Summit Munich 2008′
I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:
We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.
I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.
So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.
Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’
At first I was like… What are you saying? And then I realized how big this was going to be for our maturing Industry.
I will not start now debating about what are the possible implications as Eric has already published an excellent post highlighting the different options following this acquisition, but I just wanted to share with you what Oliver has just told me when we were discussing the news: ‘Web Analytics won’t be a vendors Industry anymore but a consultants one’; and this is really true if Eric prediction becomes reality (in his post he predits that before christmas IndexTools will be free).
Before I leave you to digest these news, I wanted to publicly congratulate Dennis and his team. Knowing Dennis for quite some years now, I can only say that he deserves it. Congratulations Dennis! And please don’t leave us for some margaritas in the Caribbeans
I just spotted this video on YouTube. A conversation between Jeremiah and Jim regarding the state of the Web Analytics Industry recorded earlier this year.
If you haven’t been able to attend an eMetrics Summit yet, this will allow you to see Jim at work explaining very clearly his vision about Web Analytics.
If you’re not familiar about Web Analytics, after viewing this you will understand what Web Analytics is about. You will learn how Web Analytics can change your online business and thus affect the bottom line of your company.
You’ll see that you have a bonus discussion as you get a second discussion between Jeremiah and Jim about how to measure campaigns starting at the 16th minute.
Luca Dechamps Pols was born this Wednesday at 20h34, he weighted 3,260 kg and measured 50cm. It’s too soon to tell from whom he got his looks, but I can tell that he has his mother’s eyes (Russian influence).
René and I (“Wandering” Dave Rhee) had the pleasure of attending 
In the early years of the industry, back when 
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