Hi folks, we have been lazy bloggers lately but as Aurélie mentioned, newfound parenthood can put a serious dent in your writing time – I learned that the hard way with the arrival of my little Guillaume (isn’t he adorable, though?).
But back to business as usual. By now, everyone in the Web community has heard of two major news items: Google’s ‘Chrome’ browser and Microsoft’s Internet Explorer 8 are about to be released.
You can download Google Chrome starting @ noon Pacific Standard Time, or 21.00 CET.
What does this mean for you as a Web user, as a marketer and/or as a Web analyst?
Last week I was invited to Barcelona to a great WA event: Practitioner Web Analytics 2008. This event gathered most of the Spanish Web Analytics professionals around a 3 days event. It was a great success based on the feed-back published already in some blogs (Javier & Gemma). For me it was a very special occasion as I’m Spaniard and this was the first opportunity I had to address live a Spanish audience in Spanish
But my attendance had also a hidden agenda. I attended this event also as WAA’s Co-chair of the International Committee and my will was to try to unite the efforts of the Association in Spain. As you might know in Spain there is a national WA association (AEAW) that is not related to the WAA. I strongly believe as I have commented following the EUWAA discussion (Eric, Jim) that the WAA should be united in diversity (act local, think global). We can have regional or local chapters or sister organizations but as our Industry is not mature enough, thus we need to join efforts and don’t split ourselves. Continue reading ‘WAA in Spain a step towards EUWAA? Let’s experiment empowering the local chapters!’
When you launch a new website, you usually expect it to answer relevant questions such as « Are my visitors qualified? », “Do my visitors find what they are looking for?”, “Do they come back to my site?” “Do they go where I want them to go?” and so on.
Web Analytics help you answer these questions and are undeniably very useful when you analyze your site’s efficiency and efficacy. But Web Analytics are about quantitative data and we also need qualitative data in order to refine our analysis. Indeed, knowing what visitors do on your website is one thing and knowing why they do it is another one. We can of course make many hypotheses based on WA data and on common sense but how many times did you wonder why some visitors behaved so weirdly?
Cette année encore, OX2 a assisté au sommet Omniture Summit de Paris, qui s’est tenu du 14 au 15 avril à l’hôtel Mariott Rive Gauche. L’année dernière j’étais accompagné d’Aurélie qui, pour des raisons évidentes, n’a pas pu se déplacer cette année. C’est pourquoi j’ai été rejoint par René qui, comme à son habitude, a essayé de rencontrer tout le monde
Le lundi 14 était réservé aux formations et certifications aux différentes solutions Omniture. alors que le mardi 15 était en revanche consacré à une série de conférences et d’ateliers.
Comme pour l’édition précédente, Omniture gâte ses hôtes mais cette fois-ci dans un cadre qui se prête mieux à la grand’messe qu’est l’Omniture Summit. La scéance plénière de mardi matin a mis particulièrement l’accent sur les aptitudes au one-man show de l’équipe Omniture. C’était l’occasion de dévoiler la stratégie et la technologie Omniture.
I just wanted to publish a quick note to announce that we have just launched the first Web Analytics Forum in french end of last week. The objective of this forum is to increase the awareness of Web Analytics in the French speaking countries. It is also an experiment that Aurélie and Julien wanted to launch to see how people would react to it.
I’m pleased to announce that it seems to start very nicely as we have french speaking Industry experts as Stéphane Hamel and Jacques Warren that seem to have appreciated the initiative. In less than a week, the forum counts 52 members and has over 70 messages published!
Julien, our Country Manager in France has worked these past weeks to make it happen and is the current moderator, nevertheless, the idea is to invite other people to also moderate this forum as we want to keep it neutral and open to everybody. If you would like to help in this initiative, please don’t hesitate to drop us an email.
If you speak french, I strongly suggest you to have a look and please contribute as we want this forum to be the french reference in the area.
Thank you Julien for the work you have done and let’s see how it goes in the coming months.
Nouvel épisode de notre série des indicateurs clé de performance tiré de la traduction française du livre d’Eric PetersonThe Big Book of Key Performance Indicators (KPIs)!
Après une petite pause au soleil bien méritée, notre équipe Web Analytics tenait à vous faire part d’une bonne nouvelle qui fait un peu calendrier de l’Avent: vous allez très bientôt pouvoir profiter de la version française du livre The Big Book of Key Performance Indicators d’Eric T. Peterson! Nous sommes en phase finale de traduction et son titre en français sera: La Bible des Indicateurs Clé de Performance (KPI)
En effet, grâce au fait qu’Eric est devenu actionnaire d’OX2 (en sus du partenariat avec sa société Web Analytics Demystified), nous mettrons très bientôt ce livre en version française disponibilité au format PDF et… nous vous donnerons même un avant-goût de ce livre en vous faisant partager quelques-uns de ces indicateurs grâce à notre blog d’ici la fin de l’année.
I just spotted this video on YouTube. A conversation between Jeremiah and Jim regarding the state of the Web Analytics Industry recorded earlier this year.
If you haven’t been able to attend an eMetrics Summit yet, this will allow you to see Jim at work explaining very clearly his vision about Web Analytics.
If you’re not familiar about Web Analytics, after viewing this you will understand what Web Analytics is about. You will learn how Web Analytics can change your online business and thus affect the bottom line of your company.
You’ll see that you have a bonus discussion as you get a second discussion between Jeremiah and Jim about how to measure campaigns starting at the 16th minute.
After my presentation at the eMetrics in Washington, I was approached by an off shore company specialised in data analysis based in India. Or at least, that’s what I thought it was, during our first encounter.
I had already noted the little black note books lying on the tables of the big hall where the keynotes were held and thought to myself that it was good timing as my third Google note book – which fits into my handbag – was already full. But the name of the company did not ring a bell even though the tag lines “data analysis – technology services” spiked my curiosity.
So, when the guy from Theorem actually came up to me, it rang a bell and I wasn’t really surprised by the idea of outsourcing data analysis to an off shore country. India seems the logical step as we had already discussed such possibilities of future evolution within the Web Analytics industry with René when he was first approached by a couple of Indian guys some months ago. Continue reading ‘Outsourcing Web Analysis to India?’
I (“Wandering” Dave) moderate the Web Analytics Forum, and a few days ago, Tim M posted a question about cross-sell activities, and determining the effectiveness of some changes they recently made. In particular, he notes that, “The difficulty I’m finding is in determining the attributable growth in store sales overall to cross-sell.”
This is indeed a difficult problem that I seldom see addressed, so I wanted to note that there are a couple of ways to “buy” some measurements in situations like these. Of course, they are dependent on a few attributes of the product or service you’re selling, such as the average unit price. If you’re selling $1000 items, then you can probably afford a short 3-day coupon promotion where a web-printed coupon is brought into the store for a $25 discount. That will cost you $25 per response, but if you’re already doing something like a $20 discount promo, then it’s only an incremental $5 to collect some cross-sell data. Of course, if your average unit price is a $2.49 bottle of aspirin, you’ll need some other kind of incentive, like, “Print this coupon out and bring it in for a free buyer’s guide.”
Après une petite pause au soleil bien méritée, notre 
After my presentation at the 
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