Recently, I attended a product demonstration of a tool that aims at optimizing the use of web sites/applications. Imagine a camera mounted on the shoulder of visitors, whose every action would be recorded and sent to you in real time. This software has a name: TeaLeaf.
Tealeaf is a SAP spin-off company, born from the desire to maximize mysap.com.
It can reproduce and replay each user’s visit in full detail, making it easy to pinpoint the problems, either technical or ergonomic, that can occur while browsing websites.
Continue reading ‘TeaLeaf, a new way to optimize websites’
What is Webtrends Visitor360 and what is it good for?
To give you a quick explanation: Webtrends Visitor360 is a web service API that allows interconnection with Webtrends Analytics and Marketing Warehouse On Demand.
For those of you who are not familiar with Webtrends, On Demand means that you use the hosted version of Webtrends and not the software version. This means that the data is on Webtrends servers.
But what of local data?
Continue reading ‘WebTrends Visitor360′
René is trying to get me to adopt his wonderful Mac. Actually he started by begging me to write an article about Visual Sciences as I promised Eric I would do.
Yes, I’ve been silent because I haven’t been doing my homework actually. Just digesting my US eMetrics experience and taking care of my clients as well as the integration of a new team member to my little panEuropean Web Analytics business unit. Welcome Julien, our French team member. So busy, busy, or as Siegert would say with his smiling Flemish accent druk, druk, druk 
But yes, of course, Visual Sciences. Continue reading ‘Visual Sciences’ Promise’
In early February Forrester issued a report about the Web Analytics market. That report positioned WebTrends as #1 in Market size and Strategy. If you see the graph below, you’ll see that regarding the current offering WebTrends was a little bit behind Visual Sciences and Omniture. But that was with Version 7.5!
With version 8 which has been called MarketingLab, WebTrends takes a huge step forward and positions as #1 also regarding its current offering. Continue reading ‘How WebTrends will be positioned after the launch of WebTrends Analytics 8?’
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