Hi folks,
we had seen this coming for a while now, especially since IndexTools got acquired by Yahoo!:
As of 9AM Pacific Standard Time on October 9th, 2008, IndexTools is now Yahoo! Web Analytics!
Read Dennis R. Mortensen’s announcement at:
http://visualrevenue.com/blog/2008/10/indextools-is-now-yahoo-web-analytics.html
As expressed in previous posts on the topic on our blog, we welcome this symbolic rebranding as a herald of change for the web analytics industry – or at least a telltale sign of impending innovation and value for our beloved report consumers!
With Yahoo’s backing, Yahoo! Web Analytics officially joins Omniture’s suite, WebTrends, Coremetrics and Nedstat in the enterprise web analytics solution tier.
We are done with the good news; we have yet to see how Yahoo! Web analytics ties into the rest of Yahoo!’s online suite.
As always, constructive comments are welcome
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