[note préalable: ce billet n'indique aucune prise de position politique de la part d'OX2 ou du groupe LBi]
Ceux qui connaissent les positions d’OX2 savent qu’un de nos chevaux de bataille concerne la notion de responsabilisation et ce à tous les niveaux de management touchés par les problématiques des web analytics. Le terme anglais “accountability” se traduit également par “redevabilité” quand on doit rendre des comptes.
Continue reading ‘Responsabilité et politique’
Last week I was invited to Barcelona to a great WA event: Practitioner Web Analytics 2008. This event gathered most of the Spanish Web Analytics professionals around a 3 days event. It was a great success based on the feed-back published already in some blogs (Javier & Gemma). For me it was a very special occasion as I’m Spaniard and this was the first opportunity I had to address live a Spanish audience in Spanish
But my attendance had also a hidden agenda. I attended this event also as WAA’s Co-chair of the International Committee and my will was to try to unite the efforts of the Association in Spain. As you might know in Spain there is a national WA association (AEAW) that is not related to the WAA. I strongly believe as I have commented following the EUWAA discussion (Eric, Jim) that the WAA should be united in diversity (act local, think global). We can have regional or local chapters or sister organizations but as our Industry is not mature enough, thus we need to join efforts and don’t split ourselves. Continue reading ‘WAA in Spain a step towards EUWAA? Let’s experiment empowering the local chapters!’
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