Pour ceux qui ont suivi les différents efforts qu’OX2 a entrepris pour monter une communauté francophone, vous aurez remarqué que cette communauté se cimentait autour de notions et de jargon communs.
Sans pour autant constituter un refus ou un rejet d’une terminologie anglaise (je pense que nous parlons tous un minimum d’anglais dans ce métier), les notions de page vue ou de taux de rebond sont passées dans le vocabulaire. Certains de ces termes sont certes traduits de façon plus ou moins heureuse ou bancale et d’autres termes donnent lieu quant à eux à des adaptations très créatives. Je soupçonne d’ailleurs nos confrères québecois d’y être pour quelque chose 
Malgré cette capacité d’adaptation, cette communauté francophone se heurte à un léger écueil qui, s’il n’est pas critique à la survie de cette industrie, doit garder un statut d’incident isolé.
Continue reading ‘Constitution de communauté et marques déposées’
When you launch a new website, you usually expect it to answer relevant questions such as « Are my visitors qualified? », “Do my visitors find what they are looking for?”, “Do they come back to my site?” “Do they go where I want them to go?” and so on.
Web Analytics help you answer these questions and are undeniably very useful when you analyze your site’s efficiency and efficacy. But Web Analytics are about quantitative data and we also need qualitative data in order to refine our analysis. Indeed, knowing what visitors do on your website is one thing and knowing why they do it is another one. We can of course make many hypotheses based on WA data and on common sense but how many times did you wonder why some visitors behaved so weirdly?
Continue reading ‘Adding qualitative data to Web Analytics: 4Q survey’
Gros succès pour le premier Mercredi des Web Analytics!
Les chiffres diffèreront entre les organisateurs et la police mais une bonne soixantaine de participants étaient là! Plutôt pas mal pour une première, non?
Un tout grand merci à Unica et à l’équipe de Culture Bière pour l’organisation de cet évènement qui, je l’espère, fera émulation puisque les présentations de votre serviteur et de Denis Lacassagne d’Unica ont été apparemment bien reçues! Continue reading ‘Retour sur le premier Mercredi des Web Analytics’
As you have read this year I attended without Aurélie eMetrics San Francisco as she had to take care of our most important project ever: Luca
This post is the first of a series that I’ll be writing in the coming weeks regarding some of the sessions and conversations that I had during the conference. Usually it’s Aurélie who writes these kind of posts, but I promissed her that I would represent her during and after the conference so here it goes.
On the day 1, we had a very interesting panel that discussed Privacy and Ethics, the panelists were: Jack Jia from Baynote (previously CTO at Interwoven), Sergio Maldonado from MV Consultoria in Spain, Bob Page from Yahoo and Seth Romanow from Microsoft. I’ve chosen this topic for my first post as there’s a lot of discussion lately here in the European Union and following some interesting conversations last year with Bob Page regarding this topic.
Continue reading ‘Online Privacy Panel – eMetrics San Francisco – Post 1′
As you might have read, Aurélie and I had a great moment in our lifes this week with the birth of our son: Luca
Luca Dechamps Pols was born this Wednesday at 20h34, he weighted 3,260 kg and measured 50cm. It’s too soon to tell from whom he got his looks, but I can tell that he has his mother’s eyes (Russian influence).
I wanted to thank all emails and messages (sms, facebook, skype & twitter) that we have received. It is really a special moment and now we will start discovering how this is going to change our lifes. A friend of ours told me that without doing too complex statistics he could tell that we would spend less time facing computer screens
But not all changes and this is why Saturday I’ll be flying to San Francisco to attend eMetrics (our little tradition). This time, as you might understand, Aurélie won’t be able to attend, but I’ll do my best to represent her, specially in the Industry Insights Day. I’m also proud to attend this year eMetrics as Jim just asked me to join his Advisory Council. Thank you Godfather, I hope to match your expectations.
eMetrics, as you know is the Mecca of Web Analytics. Everybody involved in Web Analytics should at least attend once eMetrics San Francisco (and more if possible)!
Why should you come? Continue reading ‘A new life starts, but some things don’t change’
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