I was just having a German beer at eMetrics Munich when all of a sudden Eric sent me a message to my mobile: Have you seen that IndexTools has been acquired by Yahoo?
At first I was like… What are you saying? And then I realized how big this was going to be for our maturing Industry.
I will not start now debating about what are the possible implications as Eric has already published an excellent post highlighting the different options following this acquisition, but I just wanted to share with you what Oliver has just told me when we were discussing the news: ‘Web Analytics won’t be a vendors Industry anymore but a consultants one’; and this is really true if Eric prediction becomes reality (in his post he predits that before christmas IndexTools will be free).
Before I leave you to digest these news, I wanted to publicly congratulate Dennis and his team. Knowing Dennis for quite some years now, I can only say that he deserves it. Congratulations Dennis! And please don’t leave us for some margaritas in the Caribbeans
Cheers from sunny Munich,
René
I was very excited for Dennis when I heard about it, and am looking forward to Yahoo’s next move.
A little Q&A with Dennis:
http://www.webanalysts.info/webanalytics/yahoo-to-acquire-indextools/
Lars