Cette année encore, OX2 a assisté au sommet Omniture Summit de Paris, qui s’est tenu du 14 au 15 avril à l’hôtel Mariott Rive Gauche. L’année dernière j’étais accompagné d’Aurélie qui, pour des raisons évidentes, n’a pas pu se déplacer cette année. C’est pourquoi j’ai été rejoint par René qui, comme à son habitude, a essayé de rencontrer tout le monde 
Le lundi 14 était réservé aux formations et certifications aux différentes solutions Omniture. alors que le mardi 15 était en revanche consacré à une série de conférences et d’ateliers.
Comme pour l’édition précédente, Omniture gâte ses hôtes mais cette fois-ci dans un cadre qui se prête mieux à la grand’messe qu’est l’Omniture Summit. La scéance plénière de mardi matin a mis particulièrement l’accent sur les aptitudes au one-man show de l’équipe Omniture. C’était l’occasion de dévoiler la stratégie et la technologie Omniture.
Continue reading ‘Sommet Omniture Paris 2008′
In the past years Aurélie and I (René) have had the pleasure o meet and discuss several times with one of the brightest persons we have ever encountered: Joseph Carrabis. Joseph is the inventor of a technology that can revolutionize the way we interact with programmable devices and web sites. Now that his technology has been patented, we’ve asked Joseph to write a guest post in our Blog in order to explain to our readers what is it about. If you would like to learn more and use it in Europe, please feel free to contact us. Enjoy the reading!
René
Howdy,
First, my thanks to Rene and Aurelie for inviting me to talk about Evolution Technology on their blog. What I offer here is very similar to the announcement I made at eMetrics Toronto and wrote in my newsletter, The NextStage Irregular. Please feel free to email or call me with any questions you have.
We Got a US Patent!
I’ll start by writing that after seven years NextStage Evolution was awarded a patent for the core of its Evolution Technology. The lead IP attorney who guided us through the process commented on this seven year journey and you can read his comments on my blog at NextStage Receives First Patent. There are some key phrases our attorney uses and I’ll share them because they set the stage for the rest of what I write.
“…like nothing that has ever been made.”
“Joseph’s technology allows a programmable device to determine how a person is thinking”
“…nothing out there was close to what he was doing.”
“NextStage Evolution corners the market on this technology for years to come.”
“… Evolution Technology determines how a person is thinking.”
“…protect all of NextStage Evolution’s commercial enterprise as the behavioral analytics market blossoms.” Continue reading ‘Joseph Carrabis explains NextStage Evolution: the next disruptive technology…’
[Si ce n'est pas déjà fait, je vous encourage à lire la 1ère partie de ce billet]
Dans la première partie de ce tutoriel, nous avons abordé l’utilisation dans Google Analytics de cette variable personnalisée configurable avec l’instruction __utmSetVar(). Cette fonction est remplacée par _setVar() dans le nouveau code de suivi.
Nous allons passer dans ce billet à la nouvelle version du code de suivi Google Analytics, qui se sert du script ga.js. mais les exemples inclueront aussi le code pour urchin.js.
Continue reading ‘Exclure son trafic dans Google Analytics (2ème partie)’
René and I (“Wandering” Dave Rhee) had the pleasure of attending eMetrics Munich last week, where we were able to meet with many of the other thought leaders in the Web Analytics industry. We are delighted to sponsor such a gathering of the industry’s finest minds, and the reason we recommend to OX2’s existing analytics clients as well as our analytics prospects who are already LBi Group agency clients is because of the breadth of real case studies you can find presented.
In the early years of the industry, back when Jim Sterne and OX2 partner Eric T. Peterson were just getting started with the Web Analytics Association (which we are also proud to sponsor), the discussions were usually about tools, what they could measure, and what they couldn’t. Even recently, when we’d grown to understand that both logfile analysis and page tagging solutions were complementary, and not competitive with each other, we’d hear the endless debates about cookie deletion, or today’s technology-based issues such as how to tag flash or video. (Should AJAX events be considered page views? It depends on what’s important to you!)
What keeps the conference fresh and exciting, though, is that each year, in each city (Munich, San Francisco, London, Stockholm, Washington DC, or Toronto), practitioners show up to tell us what works for them — and more importantly, what interesting and unexpected ways their analytics initiative may have failed to drive their business forward, so that we can all profit from their lessons learned. Now, it’s rare in any industry to find such cooperation between practitioners, whose firms are ostensibly competitors, and we give Jim and his team all due credit for taking the time to find presenters who understand that thinking carefully about what didn’t work as expected can be just as good an investment of your time as building on your past successes. Continue reading ‘eMetrics Summit Munich 2008′
The information just fell in my mailbox as Charlie Holbrech send out a communication to IndexTools partners & Dennis Mortensen blogged about it: IndexTools (Yahoo!) Web Analytics goes FREE!
Boy oh boy Dennis, for a mindblowing (r)evolution, how’s that for a treat?
So, what does this mean? some paperwork for us, IndexTools partners, to accept the Yahoo! agreement in order to continue using the service for our clients, who will now be able to use the service for FREE!
Continue reading ‘Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE!’
I would like to thank Brent Hieggelke from Omniture that posted a coment to Julien’s post about Yahoo!’s acquisition of IndexTools:
We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.
I’m happy to hear Omniture welcomes Yahoo! back to the Web Analytics industry however, I’m not totally sure I share your analysis.
So, before moving onto the different points I’d like to set worth as to why, I’d like to emphasize that this reply to your comment are my personal views, in the spirit of vendor independence and transparency I’ve always promoted ever since we started this blog, a couple of years ago.
Indeed, I remain convinced, as an economist, a long term business analyst and web analytics professional that transparency and truth promotes growth, both for the clients we serve as for this fabulous industry we all serve faithfully. Continue reading ‘Omniture welcomes Yahoo! ?’
Unica a le plaisir de vous inviter, en collaboration avec OX2, au premier WAW ou Web Analytics Wednesday en France. Venez participer à une soirée d’échange et de networking autour des Web Analytics! En France, ces soirées ont été baptisées MWA, ou Mercredi des Web Analytics.
Ce sera l’occasion de renforcer votre réseau tout en écoutant les professionnels des Web Analytics dans une atmosphère conviviale et décontractée.
Continue reading ‘Premier Mercredi Web Analytics le 14 Mai 2008 à Paris’
As you may have read from a couple sources, Yahoo! announced it acquired web analytics vendor IndexTools.
While we at OX2 can only rejoice for Dennis “R. for Red Bull” Mortensen and his team, we are left to wonder what will become of IndexTools as a solution, and most specifically, how it will integrate into Yahoo!’s offering… or not.
Continue reading ‘On Yahoo’s acquisition of IndexTools’
I was just having a German beer at eMetrics Munich when all of a sudden Eric sent me a message to my mobile: Have you seen that IndexTools has been acquired by Yahoo?
At first I was like… What are you saying? And then I realized how big this was going to be for our maturing Industry.
I will not start now debating about what are the possible implications as Eric has already published an excellent post highlighting the different options following this acquisition, but I just wanted to share with you what Oliver has just told me when we were discussing the news: ‘Web Analytics won’t be a vendors Industry anymore but a consultants one’; and this is really true if Eric prediction becomes reality (in his post he predits that before christmas IndexTools will be free).
Before I leave you to digest these news, I wanted to publicly congratulate Dennis and his team. Knowing Dennis for quite some years now, I can only say that he deserves it. Congratulations Dennis! And please don’t leave us for some margaritas in the Caribbeans
Cheers from sunny Munich,
René
What is Webtrends Visitor360 and what is it good for?
To give you a quick explanation: Webtrends Visitor360 is a web service API that allows interconnection with Webtrends Analytics and Marketing Warehouse On Demand.
For those of you who are not familiar with Webtrends, On Demand means that you use the hosted version of Webtrends and not the software version. This means that the data is on Webtrends servers.
But what of local data?
Continue reading ‘WebTrends Visitor360′
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