OX2 Web Analytics blog

As you know from other posts, OX2 was just recently acquired by the LBi Group, and will partner with their offices throughout Europe and the U.S., especially with the office in Brussels. I had the pleasure of meeting with the Brussels team just a couple weeks ago, at an annual event to review the progress made in 2007, and the anticipated growth we expect for 2008. I came away quite excited at the prospects of growing large accounts to their potential, given the group’s historic strengths in online marketing, and the OX2 team’s addition of strong web analytics to drive creativity with accountability and measurable return on marketing spend.

The people are clearly top-notch — they know how to work hard, and they certainly know how to play hard, which is just what’s needed to foster creativity while staying grounded in marketing fundamentals and maintaining a disciplined project delivery approach. Their recent revenue growth is proof of their success, and it’s pretty obvious that this will continue to grow for at least the next few years as the OX2 way of thinking about web analytics as a cornerstone of marketing culture spreads throughout the rest of the LBi group.

Beyond the high caliber of the employees overall, I was also impressed with the executive management team in particular, led by Benoit Lips. They have a strong background in understanding their clients’ needs, and ensuring that their work is effective in meeting those needs, rather than simply winning “beauty contests” with flashy (yet ineffective) campaigns, or trying to impress other ad agencies instead of building a client’s brand in the eyes of the customer.

I knew it would be a fun ride when I joined OX2 a few months ago — and now it looks as though it’s only going to get more exciting!

Of course, if you’re not already a partner of OX2 or LBi, we hope you’ll get in touch with us to see how we might be able to work together to help you establish and surpass your online marketing goals.