Comments on: iPhone: full measurability, finally

By: Sean

Sean — Fri, 21 Dec 2007 08:57:15 +0000

agreed. We’ve seen quite a low uptake of the iphone in the I’m, as many people are unwilling to pay for handsets as well as a monthly contract. This coupled with certain technological gaps (no 3G, no A2DP, only 8 Gb storage, no GPS, no flash in safari, no cut’n'paste) has led people to wait. That said we (foviance) have been looking at the various functions from a usability perspective, and so far it has been performing extremely well. I’ve been using the iPhone for the last month or so, and I have to say that is the best device I have ever used, despite the technological gaps. We’ve added the iPhone as a platform to our web analytical platform, and will be monitoring its usage over time. One thing that I’m interested in is how companies may start to use web data to track peoples movement. For example if you don’t delete cookies when using a mobile device, then your movements could be tracked by a site that you commonly visit as their logs would show your ip address which could be resolved to show the location of the wireless hot point that was used. However, the inaccuracies of ip lookups make this extremely unlikely! Of more interest is how mobile web browsing will be reflected in online user behaviour, both in terms of actual content consumption and frequency/recency of access. Anyway I’m very much looking forwards to 2008!

By: Lars

Lars — Thu, 20 Dec 2007 22:22:54 +0000

The impact will be less in Europe thanks to an already higher adoption of phone pda’s. Nonetheless, I’m curious to hear Apple’s anticipated press release on January 15, 2008. 3G, MMS and more is expected in iPhone 2.0. We’ll see how many treats we’ll actually get though.

By: Saskatoon Website Design Tip - iPhone: full measurability, finally

Saskatoon Website Design Tip - iPhone: full measurability, finally — Thu, 20 Dec 2007 14:38:56 +0000

[...] iPhone: full measurability, finally And now, an internationalized, English version of my previous post (in French, sorry) A few months back, during our Web Analytics Day, Eric Peterson kept me mesmerized with his iPhone and I started counting the days when it would be made available in Europe. Then again, I gave in and visited an Apple […] [...]