Comments on: How will the Web Analytics Industry evolve with Omniture as the green giant? http://webanalytics.ox2.eu/2007/10/31/how-the-web-analytics-industry-will-evolve-with-omniture-as-the-green-giant/ A companion in your Web Analytics journey Sun, 31 Jan 2010 07:32:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Harvey Taylor http://webanalytics.ox2.eu/2007/10/31/how-the-web-analytics-industry-will-evolve-with-omniture-as-the-green-giant/comment-page-1/#comment-2438 Harvey Taylor Wed, 13 May 2009 21:31:03 +0000 http://webanalytics.ox2.eu/2007/10/31/how-the-web-analytics-industry-will-evolve-with-omniture-as-the-green-giant/#comment-2438 The industry has changed drastically since this reoport when we had 6 vendors. today we have more the a dozen and the some of the upstarts are making some noise. The new features make the new upstarts very attractive. More then that the price or cost of these systems are much less while providing similiar features. Visistats started this and now mviSPY has taken it further. The industry has changed drastically since this reoport when we had 6 vendors. today we have more the a dozen and the some of the upstarts are making some noise. The new features make the new upstarts very attractive. More then that the price or cost of these systems are much less while providing similiar features. Visistats started this and now mviSPY has taken it further.

]]> By: Bruce T. Coleman new WebTrends CEO - Some thoughts « Web Analytics .be Blog http://webanalytics.ox2.eu/2007/10/31/how-the-web-analytics-industry-will-evolve-with-omniture-as-the-green-giant/comment-page-1/#comment-1560 Bruce T. Coleman new WebTrends CEO - Some thoughts « Web Analytics .be Blog Sat, 03 Nov 2007 09:12:58 +0000 http://webanalytics.ox2.eu/2007/10/31/how-the-web-analytics-industry-will-evolve-with-omniture-as-the-green-giant/#comment-1560 [...] as I stressed in a previous post, with the consolidation of the market, even if there’s a lot of potential growth, one of the [...] [...] as I stressed in a previous post, with the consolidation of the market, even if there’s a lot of potential growth, one of the [...]

]]> By: Nathan http://webanalytics.ox2.eu/2007/10/31/how-the-web-analytics-industry-will-evolve-with-omniture-as-the-green-giant/comment-page-1/#comment-1559 Nathan Fri, 02 Nov 2007 18:58:41 +0000 http://webanalytics.ox2.eu/2007/10/31/how-the-web-analytics-industry-will-evolve-with-omniture-as-the-green-giant/#comment-1559 You have an interesting take on the Analytics market. I agree that there is plenty of room for more players in Analytics, although the barrier to entry will be fairly hard (give that it is not the quickest process to re-tag a website and QA a new analytics program). Enterprise level companies will not switch programs unless there is a clean cut reason to do so. The “Free” Analytics programs are not robust enough to handle a true “enterprise” level environment. Being a consultant, I use GA, Omniture, WebTrends, and HBX on a daily bases, and I can honestly say that I like the look of GA’s interface the best; it just doesn’t have the level of data manipulation of the others. Although an Analyst may use the more refined data points less the 20% of the time, those are the times one discovers the greatest insights. Until it has the ability to add those features, GA (or any “free” package) will not make it in the “enterprise” level (Hint to Google: Sell plug-ins to give vendors that level of data….you will do well). To that point, the first vendor who can create a program that will allow any web analyst or IT department to adjust the main settings of the package (without consulting time from the vendor) to allow for advanced customization (i.e. switching from a eCommerce to a lead generation model) would be a big plus, as well as a great reason for enterprise level companies to switch software packages. That’s my two sense. You have an interesting take on the Analytics market. I agree that there is plenty of room for more players in Analytics, although the barrier to entry will be fairly hard (give that it is not the quickest process to re-tag a website and QA a new analytics program). Enterprise level companies will not switch programs unless there is a clean cut reason to do so.

The “Free” Analytics programs are not robust enough to handle a true “enterprise” level environment. Being a consultant, I use GA, Omniture, WebTrends, and HBX on a daily bases, and I can honestly say that I like the look of GA’s interface the best; it just doesn’t have the level of data manipulation of the others. Although an Analyst may use the more refined data points less the 20% of the time, those are the times one discovers the greatest insights. Until it has the ability to add those features, GA (or any “free” package) will not make it in the “enterprise” level (Hint to Google: Sell plug-ins to give vendors that level of data….you will do well).

To that point, the first vendor who can create a program that will allow any web analyst or IT department to adjust the main settings of the package (without consulting time from the vendor) to allow for advanced customization (i.e. switching from a eCommerce to a lead generation model) would be a big plus, as well as a great reason for enterprise level companies to switch software packages.

That’s my two sense.

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