We arrived late last night in Zeist, an even smaller town than the place I grew up in the North of Holland, and had a nice chat with Eric before heading for a good night’s sleep. I must admit that I’m running under 5 to maximum 6 hours of sleep per night lately but hey, can’t commplain, I didn’t have to get up at 4:30 this morning like Dennis‘ fine Indextools.
Lack of sleep is partially my own fault as I’m into some readings and tend to forget the time but also because I’m working on a couple of projects in one of my favorite sectors, banking. As some of you might know, my background is partially in banking and insurance (Swiss Life and Deutsche Bank) so I felt compeled to blog after the fine presentation I saw this morning by Jos Verwoerd from Postbank here at the Webanalytics Congres in Zeist (The Netherlands). Also note that his presentation was made by his co-workers, amongst which he cited Ewout Vis, who’s holding a workshop this afternoon that I’ll also be attending. I’m afraid I didn’t catch the name of the other guy but I’m sure we’ll have some interesitng discussions this afternoon. Continue reading ‘Postbank.nl @ WebAnalytics Congres Netherlands’
Today we are happy to announce our latest partnership with Web Analytics Demystified and Eric T. Peterson.
Press Release:
Web Analytics Demystified and OX2 Partner to Provide World-Class Analytics to European Clients
Brussels, May 31st, 2007 — OX2, the Belgian interactive agency – a leader in the field of online behaviour measurement and analysis, otherwise known as Web Analytics (short: WA) – announces its partnership with Web Analytics Demystified, Inc., recently founded by international web analytics thought leader Eric T. Peterson. The objective of this partnership is to offer in Europe a complete range of Web Analytics solutions that include both auditing and services for most WA solutions. Furthermore, this partnership is a unique opportunity for European clients to benefit from Eric T. Peterson’s world-renowned experience.
The Friday following Emetrics, while Aurélie was attending the Predictive Analytics two day course, I was invited by Avinash to visit him at Google. I have to admit that I was pretty excited with the idea to visit Google’s offices as I didn’t attend the GAAC training in Dublin. So after a nice breakfast with Matthew and Jim I took a cab and went ahead to Mountain-view.
I had a taximan from Morocco that while driving was always looking to the back as we were having a very engaged discussion about the political situation of his country (in a Arabic influenced french). I have to admit that I regret to have launched the conversation as when we arrived at the highway I was afraid that we would get into an accident. But fortunately I got safe to Google’s HQ (a bit shaky I have to admit ). Continue reading ‘Visiting Avinash @ Google in the Valley’
So part of our team left for London on Monday evening to go to London and attend the Omniture Advanced Implementation Certification training, among other things.
Trip to London: riding the Eurostar
After a quick trip through the Channel in the Eurostar – along with Sir Stephen Hawking returning from Brussels – we checked into our hotel.
WebSideStory will no longer exist. Bob Chatham announced at Emetrics San Francisco a couple of weeks ago, that the nice brand WebSideStory would no longer exist, but don’t be afraid, the company hasn’t closed, it’s just that it changes its name to Visual Sciences, to better reflect the new positioning of the company.
Last year, at Emetrics Washington Bob did already a very interesting presentation explaining the positioning of WSS after VS acquisition: going towards ‘Customer Analytics’. Back then, Bob explained how Web Analytics would enlarge it’s scope from simply Web analytics to Customer Analytics going through Internet Channel Analytics and Multi-Channel Analytics. I remember that this presentation was really inspiring; Aurélie and I were very excited with this new overture in Web Analytics and by Eric’s private demo of Visual Sciences. For those of you who aren’t familiar with Visual Sciences, you may read a couple of posts that Aurélie wrote following Emetrics Washington 2006:
As you might have read on the Yahoo Groups, Eric Peterson is paying us a visit at the end of this month (he’s attending a Web Analytics Congres in The Netherlands). As Aurélie and I will be joining Eric during that week-end we thought it would be interesting to organize a diner in Amsterdam on Friday the 1st of June. This diner is open to anyone interested in Web Analytics willing to spend some time with us. The attendees will have the opportunity not only to meet with Eric, but also to have a discussion about the European figures of the Web Analytics Survey he has made recently (read the US figures here).
So if you care to join us, please send me (rdo AT ox2 DOT be) or Eric an e-mail so we can book a restaurant for this occasion (please do so ASAP as we want to make sure to be able to accommodate everybody).
I’ve been playing around with blog stats in order to gauge interest and readership of the different posts we’ve rolled out over the past year and wanted to share some reflections. These findings and ideas thus stem from a simple copy-paste of blog stats for the last 365 days of this blog. I actually did this following a question asked by Chris Gemignani at the Emetrics’ blogger table about our blogging voice and if we had trouble finding it.
I do.
Maybe because I share this blog with my husband and the rest of my team.
Maybe just because I’m not always certain what people are actually interested in reading and how I could best optimise the time they graciously share with us by reading this blog.
And certainly because there are some wonderful Web analytics bloggers out there (too many to name and please watch René’s next blog post on the bloger table to get a list of very fine and smart people talking about fascinating Web Analytics related things).
So, in order to reach out to my blogging voice (again), I fist stumbled upon a post René wrote more than a year ago intitled “Why this blog?”.
The last 2 paragraphs are of interest and actually still apply and I will not comment on my waking up my husband at 2 AM… It goes like this
“Our aim is to make the market going forward and adopt Web Analytics. The era of websites seen as purely cost centers is over. Now we need to define business objectives and measure in order to report the ROI on the one hand and optimize the online initiatives on the other to maximize the returns.
We are also conscious that the Web Analytics learning curve is long and this is why we try to feed our clients with our knowledge to help them reach self sufficiency.”
Before the Emetrics Robbin Steif launched the great idea to make a table (or more) with Bloggers on Monday the 7th, so after the keynote speaches and morning presentations, Aurélie and I went to join Robbin as promised. The table in which we sat was too small to allow all of us to be in one table, but nevertheless we crunched as sardines to allow a maximum of us to join (we were 12 in table for 8 people).
I remember Ian Thomas complaining (joking) that there wasn’t room for him, but we then crunched again to make some more room.
From my right here is the list of people that was sited on our table:
I had brought my camera with me and I did a few video of our conversations. And Chris had been doing his homework and brought questions for the rest of us. Thanks Chris, this was a great idea!
We arrived late last night in Zeist, an even smaller town than the place I grew up in the North of Holland, and had a nice chat with Eric before heading for a good night’s sleep. I must admit that I’m running under 5 to maximum 6 hours of sleep per night lately but hey, can’t commplain, I didn’t have to get up at 4:30 this morning like Dennis‘ fine Indextools.
). 
So part of our team left for London on Monday evening to go to London and attend the Omniture Advanced Implementation Certification training, among other things.
Last year, at Emetrics Washington Bob did already 
I’ve been playing around with blog stats in order to gauge interest and readership of the different posts we’ve rolled out over the past year and wanted to share some reflections. These findings and ideas thus stem from a simple copy-paste of blog stats for the last 365 days of this blog. I actually did this following a question asked by 
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