Thanks for you great post! it’s always a pleasure to see enthusistic people about such a great product as Instadia.
Yes, those Dane really got it rocking for them and also evolving with their clients, in an open continuous discussion. I love that approach!

The major reason why they haven’t sprong out yet from the masses in my humble opinion is that true Web Analytics and insight remains a challenge. Something not all my clients and the people I talk to really grasp, unfortunately
When you work for a larger company than ThreeRings – and one that is not that evolved as yours – you need to base the choices you are going to make on solid reputation. After all, it can become a strategic decision and the person behind it will have to continuously sell Web Analytics internally in order to get this integrated into the company culture.
Imagine getting all excited about a Danish, almost unknown, product when talking to your pears who aren’t involved in the project, let alone understand what the hell you are talking about. A hard sell indeed.

I even met someone this week who got this great solution fall right into his lap. He has no clue what to do with it as “management is not asking for those kind of figures”. Yes well, in my humble opinion, management should review your job description!

So, Instadia hasn’t yet “taken the market by storm” yet as you say as other vendors are shouting much louder than they have. Some for good reasons, some not so.

In my humble eyes, it’s our job to support them in their evolving journey, with the help of this Danish, European open attitude.
Being in Brussels, it’s hard to get heard by those American vendors, to my great sadness.

Instadia’s close ties to Business Objects, another great European company, gives me hope for the future.

Stay in touch.
Aurélie

My company is a very different company from the traditional target market for web analytics, so we need queries that simply aren’t built into other products. In particular, our product extends off the webpage into a Java game client; we need tools to track the performance of our affiliates end-to-end from landing to launch to conversion. A friend of mine at a major US vendor stated when we began our search that what we needed was a toolbox and a bunch of parts, rather than pre-assembled, pricey heavy machinery. ClientStep is just exactly that: a set of tools to get the real job done. It lets you ask your own questions yourself, rather than relying upon the canned reports that the analytics provider has anticipated, or forcing high expense/time delay from asking the provider to custom-code a solution.

Instadia is very responsive to our needs, has excellent support response times, and produces an all-in-all amazing product. Honestly, I’m quite surprised that they haven’t completely taken over the market by storm; the one hitch I can think of is, again, usability for executives. ClientStep doesn’t produce eyecandy; instead, it produces good hard numerical results and only truly shines when it’s combined with a spreadsheet/graphing program such as Excel/OpenOffice.org Calc, etc.