I've been thinking about the stock exchange issue for quite a while now and wanted to share my thoughts on how certain composites were put together.
Let me explain. Some time ago, one late evening, after having closed my laptop, I was zapping on the TV and landed upon an interesting documentary about the CAC40.
I learned to my bewilderness that the CAC40 does not technically reflect the actual 40 largest corporations listed on the French stock exchange. Continue reading ‘What does the CAC40 really stand for?’
Finally. My first post on this blog!!!
Not that I have a fanclub waiting for my feedback, but I know René and Aurélie were eagerly expecting some more technical input from my side, so that we kind of cover all different aspects of WebAnalytics on this blog.
Cause don't be mistaken, although the business side of WebAnalytics is far important and indispensable for marketeers, they need a strong technical backup team.
IT remains responsible for the optimal functioning of the web analytics software and related hardware.
In corder to simplify the technical implementation and the maintenance of their solution, most web analytics vendors only propose ASP solutions.
But due to the fact that more and more tagging solutions are being used, IT often becomes also responsible for automatic tagging through the CMS system and must ensure correct traffic flow or bandwidth. So even if a company chooses for an ASP WebAnalytics product, IT is still needed. Continue reading ‘WebTrends Advanced Technical Training’
For the second year in a row, Christian and Karine held the Search & Measure Congress, this time at the San Marco village, between Antwerp and Brussels. The location was unusual in a positive and quite kitschy way (the ceiling was painted with the sky and clouds) but adapted to the needs of the Congress as such and as usual, the logistics ran like clockwork.
The Search & Measure Congress addresses both novices as more experienced users about search engines and web analytics, on the Belgian market. Well actually, there were some Dutch there as well, as I saw a couple of my native countries' license plates when I parked my little WA.be Smart.
For novice users, the objective was to create awareness and opportunities of these SEO/SEM & WA techniques and experienced users were supposed to learn more about extra opportunities and market trends. Continue reading ‘Search & Measure, San Marco village 24/3/2006 (I. End User perspective)’
Ok, back to Friday, the Search & Measure Congress held last Friday between Antwerp and Brussels.
Let’s now take my personal view upon WA vendors.
This blog if off course open to comments and do not hesitate to post your opinion or to contact me.
The only thing I actually regretted about the Congress was that the opportunity for questions was quite limited. I have a few for the different vendors 
Present WA vendors were: SAS, WebTrends, WebSideStory and NedStat. Continue reading ‘Search & Measure, San Marco village 24/3/2006 (II. Vendors)’
I just wanted to express the joy and hope that I feel today. ETA has announced a ‘permanent’ cease fire. As a Spaniard and having studied the Basque Nationalism during my university studies this day is one of the most happy days of my life. I hope that this ETA’s announcement is really sincere. Sorry for posting this non ‘webanalytics’ content but I wanted to share my happiness with all of you.
Long life to peace and democracy!
René
In early February Forrester issued a report about the Web Analytics market. That report positioned WebTrends as #1 in Market size and Strategy. If you see the graph below, you’ll see that regarding the current offering WebTrends was a little bit behind Visual Sciences and Omniture. But that was with Version 7.5!
With version 8 which has been called MarketingLab, WebTrends takes a huge step forward and positions as #1 also regarding its current offering. Continue reading ‘How WebTrends will be positioned after the launch of WebTrends Analytics 8?’
While we @OX2 are thinking harder and harder about the use of the word CMS (content management system), Webtrends’ release of MarketingLab titles in their latest communication “Get reading for the changing world of marketing..”.
Seems we are on the same wavelength regarding the evolution of marketing activities or the responsibilities of CMOs (Chief Marketing Executives), as the Americans call them.
So, we’ve got a date: March 23rd at 10 AM (PST)… will need some calculations there
Sign up here.
The interesting thing is also that WebTrends suggests reading their (annual) CMO report, which I just did and yes, I was surprised by the numbers on different aspects. Continue reading ‘Launch Update: WebTrends Marketing Lab Webcast’
While I was enjoying a West Wing episode after a long week, a fabulous French/Belgian dinner and an interesting conversation (thank you Axel), my husband barged in telling me that some guy called Fred had been blogging on the WA Yahoo user group. I haven't read it yet (will do so after this post) but apparently, this Fred was saying all kinds of things amongst which the fact that guys like Peterson were biased. Continue reading ‘Of course they are biased, so are you. Get over it!’
I've never started a blog. For the last weeks, I've been spending time reading other people's opinion and sometimes sharing my thoughts but I must admit that this is a jump in the pool for me!
Let's find out if I'm gonna just dangle my feet or really jump off from the diving board.
Anyhow, let's start with a date: next Wednesday: March 8th it's Womens Day
Just to let you guys out there notice us women a bit and not forget that we are out there, on the field, have things to say and do understand technical things. Continue reading ‘Women, technology and web analytics blogging’
Following our 2005’s edition of our Web Analytics Day’s feedback (btw, thanks to the 64 people that filled-in our 6 pages long feed-back form ), I thought that this Blog would be a better place to share some ideas with you about our next edition that we will organize this year.
We had many constructive feedbacks last year and here are some changes that we plan for the next edition that will take place for its second edition also at the FEB/VBO.
Some planned changes:
- The sessions will be shorter in order to encompass more topics
- We will speak again about SEO, Emailing and Conversion as the workshops where very much appreciated
- Other workshops will be added as BI integration, KPIs & Dashboards, A/B testing, …
- Some end users will be invited to present how they use and what has been their experience with Web Analytics (if you would like to present your case, don’t hesitate in dropping me an email)
- We promise to do all our best to keep the planed timing
We are of course open to your suggestions. Don’t hesitate to post a comment to share your ideas.
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